User involvement is one of the most important tasks for the development of a gaming site, so operators invest half of their profits in advertising and are constantly looking for new platforms for successful promotion.
Many entrepreneurs underestimate the possibilities of Facebook casino advertising, and it is in vain. In this social network, those users who can become regular customers of the gambling resource communicate.
Today, Smart Money experts will tell you whether Facebook casino promotion is beneficial or not and what tools can be used for it. We are ready to answer your questions related to all nuances of the gambling industry, as well as to develop and implement an effective marketing strategy.
By launching a campaign on Facebook for a casino, operators receive several undeniable advantages:
In general, Facebook online casino advertising is allowed but it is restricted in some countries. There are territories from which you should not drive traffic in order to avoid blocking: the USA, some Muslim countries, etc.
Those operators who make money on gambling need to coordinate their actions with the administration of the network. It means obtaining an official licence that allows them to start a campaign and place links and banners.
Despite some difficulties, Facebook casino advertising remains a relevant way to attract new players. Many of them open their account on personal gadgets, and it means that these people are potential clients of gambling applications created for mobile devices.
Important conditions for the promotion of gambling projects
The legitimacy of the activity
Facebook casino advertisement will be a good option only if the institution operates in accordance with the law and does not drive traffic from countries where gambling is strictly prohibited
Willingness to invest in the campaign
In theory, it is possible to promote a gambling project with minimal investment but in practice, effective marketing costs a lot of money.
Operators must provide unique advertising materials, create the scheme according to which they will drive traffic for a Facebook casino page, and estimate costs and expected profit
The main mistake of many casino owners is the decision to hire employees who do not understand the specifics of promotion on social networks
The provided materials must look attractive to the target audience. Accordingly, operators will need professional developers of content who know the peculiarities of the way of thinking of the target audience and are able to adapt ready-made products to it
The formation of large thematic communities with promoted profiles and mutually beneficial cooperation with influencers can attract new visitors to your casino and increase the level of loyalty and the pour of regular customers.
It is easy to set up targeted Facebook casino ads since the social network has built-in tools designed for the business segment. Special attention must be paid to Facebook Ads Manager.
As a kind of an “appendix”, you can use Yandex.Metrika, Google AdWords, Google Analytics, and SimilarWeb. These are excellent assistants in creating the right profile picture for the target audience and organising the promotion of your project.
With built-in Facebook tools, casino owners can have an increase in customers of 20% and more without any extra effort.
It is important to evaluate the results of the campaign. To do this, it is worth paying attention to the following indicators:
In addition to these indicators, there are other parameters that allow operators to evaluate the effectiveness of advertising. Appropriate metrics should be selected based on the business goals and objectives of each entrepreneur.
When promoting a project, it makes sense to involve third-party specialists who are able to drive traffic to the gaming site. The size of payment should be determined by the result of the work. For this, the following schemes can be used:
The payment method should be agreed upon with the partner. At the same time, it is worth remembering that it is most beneficial for operators to cooperate under the RevShare scheme since it will transfer money only for gamblers who bring a profit. That is why the affiliate will be more interested in attracting a solvent audience.
Facebook is one of the best platforms for online casino promotion. If you take full advantage of the capabilities of built-in services and entrust marketing to qualified specialists, you can easily scale your business. The Smart Money company will be glad to help you with this.
Our employees are ready to take care of all issues related to the establishment and promotion of gambling business. We offer ready-made solutions and the development of unique projects.
From Smart Money, you can buy or rent software and gaming content from such well-known providers as Microgaming, Amatic, NetEnt, IGT, Playtech, Novomatic, Evolution Gaming, and others.
We will offer you simple ways to launch and promote a gambling project of any format: a website where users can find a game to fit their taste, a bookmaker's office, a bitcoin platform or a Telegram casino.
For all questions, please contact our managers!
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