For a beginning operator, it may be difficult to independently open a casino. An independent entrance to the market is possible if you have vast knowledge and a huge initial capital. White Label casinos are a good alternative that requires a minimum upfront investment.
We offer you to find out how the White Label scheme works and become an owner of your own business in the shortest time possible. From Smart Money, you can buy a White Label casino and get a discount and prompt support on any technical and legal issues.
Let us start with the very definition of the White Label term. By concluding an agreement with the selling company, entrepreneurs receive a ready-made, well-functioning business scheme with a full-fledged technical basis, and all they need to do is to create design, logo, and a marketing program.
Components of a White Label gambling establishment:
an integrated platform;
a license and all the related permits (gambling certificates, confirmation of the accreditation of White Label casino providers, and the results of technical monitoring of the project);
the game content (users can pick any slot machine and enjoy card emulators, live entertainment, and other games for real money, as well as the betting software, lotteries, and sweepstakes);
a server and hosting;
technical support services (round-the-clock monitoring of the performance of a gaming site and free updates of the system and the catalogue of casino solutions).
Having regard to the presence of an already prepared technical and legal framework, an entrepreneur saves a lot of money and releases himself from several issues related to debugging of the business and its organization.
Operators are responsible only for the following aspects:
administrative work (checking of reports, monitoring of the activity of audience, control of financial flows);
marketing program (development and implementation of strategies that can help casino owners to attract gamblers);
retention of users (working with affiliate networks, implementation of bonuses, organization of tournaments);
customer support (operators should support the work of communication channels and create a section of the gaming site in the FAQ format since the main support is provided by the parent company).
Unlike a franchise agreement, the decision to launch a White Label casino does not restrict the operator's right to promote his own name. Such a program provides for the purchase of technical input, while the design and logo remain the area of responsibility of the entrepreneur.
The program is more beneficial than other options due to the speed of entrance to the market. The only faster way is a franchise agreement but in this case, operators will not be able to work under their own brand.
To project launch takes from several days to 2 months (everything depends on the speed of the creation of exclusive design and logo).
The development of an engine and purchase of the standard software can cost several hundred thousand dollars. The cost of the White Label casino software is much lower even with the monthly commission fee. Moreover, operators receive from the manufacturer free technical and legal support.
Another trigger for the creation of a White Label casino: the price of a platform already includes the cost of a permit.
The parent company deals with technical, organizational, and legal issues.
Area of responsibility of the seller of a White Label casino
The seller provides operators with a complex platform with the range of built-in administrative services. This system can be launched immediately, and it only requires the basic configuration in accordance with the needs of the buyer
The parent company offers beginning entrepreneurs legal support and an opportunity to work under a sublicense
The developer not only provides the gambling platform with secure financial aggregators but also processes transactions via his merchant accounts
The seller undertakes obligations for the legal and technical support of clients.
To play casino games, several communication channels can be used (telephony, chats, instant messengers, e-mail). Also, gamblers can get prompt consultations on any issues related to the interaction with a gaming site
Insurance for big winnings
Under the White Label scheme, the payout of prizes is distributed as follows:
big jackpots are paid by the seller;
the main payments and those that are related to the bonus program are made by the buyer
A large selection of tools for the attraction and retention of the target audiences is implemented into the platform:
adaptive templates of loyalty programs;
types of prizes;
internal ratings of users;
a strategy for those who work with the VIP segment
Despite all the positive aspects, this program also imposes some restrictions on the entrepreneurs:
Standard set of software. Operators receive a fixed range of products: games, payment aggregators, and analytical tools. The purchase and connection of additional elements can be discussed on an individual basis and are paid additionally.
Fixed administrative settings. Any changes to the backend other than the basic ones (for example, settings of reports or the display format of the catalogue of games) are not allowed. Only the corporate seller is engaged in debugging and customization of the system.
Limited ways of promotion. White Label casino providers take care of their reputation, and therefore, they strictly control advertising programs and strongly recommend operators to make use of a fixed set of services: coordinated strategies for working with social networks and a private partner base.
Taking into account the fact that the gambling industry is growing rapidly, many companies offer support services for casino projects.
Smart Money experts believe that a provider must be chosen with reference to the following criteria:
Working hours of the seller. The developer should have not less than 5 years of working experience and provide information on his company in the public domain or upon request. Feedback of partners and customers that can be found on social networks will be quite helpful.
Type of a permit. The brand must provide information on the number and validity period of its gambling certificate, as well as an opportunity to verify the information by checking the sanction lists and the database of the offshore jurisdiction that issued the permit.
The game content. It is better to choose companies that offer games from famous brands: Microgaming, Greentube, Belatra, Ezugi, Playtech, and NetEnt.
Marketing tools. Given some restrictions on advertising campaigns, it is worth familiarizing yourself with the list of available services in advance so that you can choose the most effective options.
The range of additional services. Apart from the basic contract, the seller can offer related services. For example, educational resources, audit services, consulting, assistance in developing an exclusive design.
The best way to avoid unnecessary expenditures and minimize the risk of fraud is to work with a trusted intermediary.
Leave an application to Smart Money managers and learn more about the technical and legal nuances of running a gambling business.
If an independent project launch is not an option for you, then the White Label program will be a good alternative that saves time and allows you to enter the market with a small initial capital.
Advantages of such a purchase:
Legal operation. Operators get not only the technical basis but also an opportunity to work legally under a sublicense.
Financial saving. Even with the monthly access fee that should be paid to use the gambling platform, entrepreneurs will pay several times less when working under a White Label scheme than for the independent entrance to the market.
Comprehensive support. The seller deals with all the organizational and legal issues, controls the project's performance and has obligations to protect it against financial risks (for example, payments of large jackpots are made by the parent company).
Financial infrastructure. The provider connects verified and secure payment gateways, controls the processing of payments and secures clients against fraud.
The speed of launch. After you sign a contract, from 2 weeks to several months will pass until you attract the first users. Everything will depend on the speed of the development of a unique design and logo.
Smart Money can not only help you to choose White Label casino providers but also offer relevant options for business startups of any format.
We work with trusted developers (Amatic, Microgaming, Greentube, Evolution Gaming, EGT and others), offer an extensive set of gambling solutions, and guarantee safe transactions.
Become the owner of your own project already today! Our contacts: