The studio is one of the most respected representatives of the gambling market and is working in more than 29 jurisdictions.
The company positions itself as follows:
We create new game worlds. The main ambition of the online casino provider Light & Wonder is to become the leading global brand in the niche of cross-platform content. Our team of innovators supports us in it since they are passionate about finding exciting solutions and constantly developing unique gaming experiences.
Our tasks are to inspire clients, help them to believe in miracles, and build magical worlds with endless possibilities.
In this article from Smart Money, you will learn about the most promising developments of the American vendor. We will also explain how to launch a casino by the Light & Wonder provider to successfully work in any regulated market.
In March 2022, the American iGaming giant started a global rebranding and transformation of the company by selling several of its departments and the sports betting platform.
After that, the firm focused all its production capacities on the creation of a unique user experience in the field of casino games and has achieved great success. Over the past 6 months, the following prestigious awards have been added to the firm's portfolio:
Barry Cottle, CEO of Light & Wonder, commented on the rebranding process:
We already have a world-class team of the brightest developers, and as a growing company, we simply have to invest in our people and products. This approach will allow us to serve our customers even better and provide them with an experience they cannot get anywhere else.
The casino software Light & Wonder is a globally scalable product designed to cover all markets of the niche.
About the manufacturer in numbers:
Thanks to a successful long and long working experience in various casino markets, the American provider was able to create one of the largest affiliate networks in the sector.
The Light & Wonder ecosystem includes the content of such top representatives of the industry:
With a perfect combination of game mechanics, generous winnings, and innovative visualisation technologies, the Light & Wonder gambling software guarantees an unforgettable user experience and encourages players to return to the casino over and over again.
The firm regularly pleases the audience with interesting atmospheric releases: 10 games are presented monthly.
The most popular products of the developer are:
The entire brand’s ecosystem is presented through the OpenGaming single online interface. This is a global cloud platform that includes a constantly updated portfolio of the developer, the catalogues of partner studios, and an extensive set of business tools for quick entry into any market.
The company guarantees that its products meet the main requirements of both operators and players. The provider’s solutions are distinguished by the following characteristics:
When ordering the Light & Wonder turnkey casino, operators receive a business solution with the best content and management tools.
On the site of the firm, it is said:
Our systems make it easy to create a unique experience for players and ensure that your business is managed as efficiently as possible. The company's products have already been highly appreciated by the largest operators in the world.
Structure of the brand’s gambling platform
Integrated client portal
Customisable multi-channel lobbies and many other options can be used to maximise the retention of the target audience. All solutions are based on a centralised API system
Account management tools
The built-in control panel allows entrepreneurs to quickly promote proprietary solutions in any regulated market and quickly form the backbone of loyal customers
Innovative cloud wallet
The Light & Wonder complex gaming system is equipped with a special payment module that supports more than 40 payment methods. The provider offers the most convenient and secure betting options for both international and local markets
Additional integration programs
Using the built-in API module, any commercial product can be added to the basic version of the OpenGaming platform: from geolocation assessment programs to KYC services and multitasking CRM systems from partner companies
Global business intelligence
All information on the user activity, the effectiveness of business strategies, and the performance of built-in and integrated software modules are displayed in real-time and allow operators to respond to any market changes as quickly as possible
When buying the vendor’s software, you can order a set of related services and business optimisation tools.
The studio provides many services, including:
The supplier is considered a leader in the iGaming field. It has managed to combine entertainment and innovation.
The company sees its mission in the creation of content that encourages players to return to gambling sites.
You can learn more about the most popular developments of the American brand and order the turnkey casino Light & Wonder from the Smart Money studio.
We are closely monitoring the most promising trends in the industry and offer such next-generation solutions as:
Evaluate the quality and effectiveness of our services by using the free demo version of the casino platform.
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