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Casino Software Light & Wonder: iGaming Products from the US Provider

The studio is one of the most respected representatives of the gambling market and is working in more than 29 jurisdictions.

The company positions itself as follows:

We create new game worlds. The main ambition of the online casino provider Light & Wonder is to become the leading global brand in the niche of cross-platform content. Our team of innovators supports us in it since they are passionate about finding exciting solutions and constantly developing unique gaming experiences.

Our tasks are to inspire clients, help them to believe in miracles, and build magical worlds with endless possibilities.

Light & Wonder casino software: key features

In this article from Smart Money, you will learn about the most promising developments of the American vendor. We will also explain how to launch a casino by the Light & Wonder provider to successfully work in any regulated market.

About the Brand

In March 2022, the American iGaming giant started a global rebranding and transformation of the company by selling several of its departments and the sports betting platform.

After that, the firm focused all its production capacities on the creation of a unique user experience in the field of casino games and has achieved great success. Over the past 6 months, the following prestigious awards have been added to the firm's portfolio:

  • “Best Provider of Game Content” by EGR in North America;
  • “Best CMS Product”;
  • “Best Company of the Year in the USA”;
  • “Most Effective Gaming Novelty” at the annual EKG Slot Awards.

Barry Cottle, CEO of Light & Wonder, commented on the rebranding process:

We already have a world-class team of the brightest developers, and as a growing company, we simply have to invest in our people and products. This approach will allow us to serve our customers even better and provide them with an experience they cannot get anywhere else.

The World's Largest iGaming Ecosystem

The casino software Light & Wonder is a globally scalable product designed to cover all markets of the niche.

About the manufacturer in numbers:

  • more than 4000 unique titles in the catalogue;
  • 450 local and international casinos are part of the studio's affiliate network;
  • 4.4 billion dollars — the average monthly check from the developer's gambling solutions;
  • 29 jurisdictions allow the distribution of the brand’s content.

Partner Network of the Vendor

Thanks to a successful long and long working experience in various casino markets, the American provider was able to create one of the largest affiliate networks in the sector.

The Light & Wonder ecosystem includes the content of such top representatives of the industry:

The Most Interesting Projects of the Studio

Light & Wonder gambling software: top projects

With a perfect combination of game mechanics, generous winnings, and innovative visualisation technologies, the Light & Wonder gambling software guarantees an unforgettable user experience and encourages players to return to the casino over and over again.

The firm regularly pleases the audience with interesting atmospheric releases: 10 games are presented monthly.

The most popular products of the developer are:

  1. Crystal Vault. The slot is dedicated to treasure hunting. It has 3 panels with a classic 3x5 grid and 75 possible prize combinations. To maximise retention, the vendor has introduced into the solution a wide range of bonuses, such as free spins, cascading symbols, and extra multipliers with a multiplier of up to x2,729.
  2. Spooky Vibes Accumul 8. It is a colourful and atmospheric Halloween game, which attracts users with non-standard mechanics: there are 6 reels and 8 ways to form winning combinations with the ability to increase the bet by up to 250 times.
  3. Castle of Terror. Unique vampire-themed slot machine with 6 reels and 4096 ways to win. It includes a large selection of bonuses, free spins, sticky symbols, and random multipliers.

Reasons to Launch a Casino by the Light & Wonder Provider

The entire brand’s ecosystem is presented through the OpenGaming single online interface. This is a global cloud platform that includes a constantly updated portfolio of the developer, the catalogues of partner studios, and an extensive set of business tools for quick entry into any market.

The company guarantees that its products meet the main requirements of both operators and players. The provider’s solutions are distinguished by the following characteristics:

  1. Excellent gameplay. Each product comes with a wide range of tools for personalising the user experience.
  2. Mobile support. The brand offers the best-of-its-kind mobile gaming environment with customisable network-level solutions for iOS and Android systems.
  3. Compliance control. Software from Light & Wonder can be distributed in all regulated jurisdictions and is equipped with specialised control, which guarantees adherence to the principle of responsible gambling.
  4. High efficiency. All products of the studio have a cross-platform environment and are equipped with special scaling tools to adjust the maximum performance depending on the current market situation.

The Supplier’s Offer

When ordering the Light & Wonder turnkey casino, operators receive a business solution with the best content and management tools.

On the site of the firm, it is said:

Our systems make it easy to create a unique experience for players and ensure that your business is managed as efficiently as possible. The company's products have already been highly appreciated by the largest operators in the world.

Structure of the brand’s gambling platform

Integrated client portal

Customisable multi-channel lobbies and many other options can be used to maximise the retention of the target audience. All solutions are based on a centralised API system

Account management tools

The built-in control panel allows entrepreneurs to quickly promote proprietary solutions in any regulated market and quickly form the backbone of loyal customers

Innovative cloud wallet

The Light & Wonder complex gaming system is equipped with a special payment module that supports more than 40 payment methods. The provider offers the most convenient and secure betting options for both international and local markets

Additional integration programs

Using the built-in API module, any commercial product can be added to the basic version of the OpenGaming platform: from geolocation assessment programs to KYC services and multitasking CRM systems from partner companies

Global business intelligence

All information on the user activity, the effectiveness of business strategies, and the performance of built-in and integrated software modules are displayed in real-time and allow operators to respond to any market changes as quickly as possible

Additional Services

Light & Wonder turnkey casino: key services

When buying the vendor’s software, you can order a set of related services and business optimisation tools.

The studio provides many services, including:

  1. Content development. The innovative Playzido RGS module is built into the Light & Wonder ecosystem. With its help, you can create exclusive products, certify them remotely, and distribute them through the global affiliate network of the OpenGaming platform.
  2. Technical support. There are several professional customer support teams ready to quickly solve any problem related to testing, launching, distributing, and using game content.
  3. Affiliate marketing programs. Operators can use scalable templates and ready-made promotions to advertise their projects or certain categories of products.
  4. Expert legal support. The manufacturer takes care of all the issues related to customisation and optimisation of the business to make sure that they meet the requirements of local regulators and provides professional legal support services at all stages of cooperation: from the launch of a start-up to the entry into new markets.

The Main Things about Light & Wonder’s Solutions

The supplier is considered a leader in the iGaming field. It has managed to combine entertainment and innovation.

The company sees its mission in the creation of content that encourages players to return to gambling sites.

  • There are about 4 thousand unique titles in the provider’s portfolio. After rebranding in May 2022, the studio has focused on the development of an original iGaming product line that can guarantee users an unforgettable experience.
  • Light & Wonder is considered one of the most popular gambling brands. Its solutions are presented on the platforms of 450 operators worldwide and are offered in 29 regulated jurisdictions.
  • The studio releases up to 10 new games every month. The most anticipated annual autumn novelties are a series of Halloween-themed slots. The provider offers new original mechanics, interesting bonuses, and very generous prizes.

You can learn more about the most popular developments of the American brand and order the turnkey casino Light & Wonder from the Smart Money studio.

We are closely monitoring the most promising trends in the industry and offer such next-generation solutions as:

Evaluate the quality and effectiveness of our services by using the free demo version of the casino platform.

Hans Adrian

B2b Gambling Business Advisor & Strategist

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