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Amaya Gaming Casino Software: a Product of the Highest Quality

In this article, we are going to talk about an international concern with headquarters in Toronto, Canada, and regional representative offices all over the world.

This brand is included in the list of market leaders and has several affiliate companies that specialise in such business areas as poker, virtual casinos, and sports betting.

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History of the Brand

It was founded in 2004 and presented original systems for virtual poker and casinos. Over time, the product range has expanded (today, users are offered 100 products, including several proprietary technologies).

International Merger

Expansion of the company’s sphere of influence is largely associated with the acquisition of shares of other well-known brands, as well as with the joint development of interesting entertainment:

• In June 2014, the Amaya online casino provider acquired the assets of PokerStars and Full Tilt Poker. It resulted in the rebranding of the parent company. The name was also changed to Stars Group.
• In April 2018, the manufacturer bought shares of the Sky Betting & Gaming British brand.
• In May 2019, the concern announced a partnership with Fox Sports Corporation. The goal of such a tie-up is to enter the US online betting market (in those states where the placement of bets is legal) with a unique betting platform.
• In December 2019, the supplier bought shares of BetEasy and entered the Australian betting market.
• In May 2020, the company announced a merger with the Flutter Entertainment bookmaker holding.

Prestigious Licensing

Operators should definitely launch a casino by the Amaya provider because it was licensed in the UK, Australia, Italy, Spain, the USA, and 12 more countries.

Most of the new products (poker, online casinos, and bookmaker’s officers) are released under the B2B licences of the Isle of Man and the jurisdiction of Malta.

Company Structure

As we have already mentioned, the holding unites several international and regional brands at once. This provides global coverage of the industry, including land-based locations, virtual establishments, and commercial tournaments.

Characteristics of the Offered Entertainment

A structural unit of Stars Interactive is in charge of the creation of content for virtual casinos. It is responsible for the development of unique games and following up content of other providers. Thus, the company received the right to create a virtual version of Aristocrat offline slot machines.

The range of offers is rather wide: “one-armed bandits”, bingo, arcades, and card games.

About video solutions of the manufacturer:

1. Variety of prize lines. The catalogue includes both traditional slots with 5 reels and offers with 243 and 1,024 ways of forming winning lines. The provider is constantly improving the game mechanics to make the Amaya turnkey casino have only the most dynamic slots.
2. Original bonuses. All entertainment is equipped with a unique Pick Me option with additional multipliers. Functions of the wild symbol were also expanded. The image can appear in blocks, “stretch” to the entire reel, move to the neighbouring cells, etc.
3. A wide variety of topics. While using the software, you get access to both classic fruit-themed games and titles based on popular products from the TV industry. A striking example is the Psycho slot machine, which is based on the famous movie by Alfred Hitchcock. Comic book lovers can choose the dynamic Superman solution, which tells the story of the adventures of a popular superhero.
4. Excellent graphics. Being a flagship of the industry, the brand offers only those games that are equipped with professional visualization: 3D graphics, animation, and built-in VR and AR technologies.

How to Launch a Casino by the Amaya Provider

The company creates entertainment that is delivered in the form of sophisticated gaming systems. They consist of a vivid user interface, a portfolio of video games (a set of lines and odds for bookmakers can be an alternative), and a convenient back office.

Entrepreneurs receive a platform with the following components:

1. Payment gateway. The multicurrency product supports all popular payment methods (e-wallets, plastic cards, bank transfers).
2. Affiliate service. A module for working with affiliates with an automatic payment option and tools that can be used for the creation of reports.
3. CRM system. Interesting bonuses for the retention of customers and a system that analyses the preferences of gamblers. The service works on the basis of artificial intelligence technology.
4. Technical support. Operators can shift all user requests into the developer's support service. This is much easier and more economical than to independently solve the problems of users.

Solutions with Live Dealers

Games are broadcasted from the company's professional studios located in Estonia. They are equipped with modern technology for shooting, processing, and transmitting images of the HD quality. The Amaya casino software supports 3 broadcasting modes: dealers, standard video, and grid.

The provider's live portfolio consists of 3 classic board games:

• European roulette;
• blackjack with 8 card decks;
• baccarat.

All types of live offers have convenient statistics updated in real-time. Users have access to the option of cancelling a deal before the end of the round, automatic bets, additional bets on pairs, and other interesting functions.

There is a good opportunity to book a seat at a specific gaming table or activate the multitasking option (an ability to participate in several rounds simultaneously).

The Main Things about Solutions of the Brand

• The holding offers an extensive set of solutions and has also improved its horizontal position in Australia, Great Britain, and the United States by acquiring shares of local brands.
• The provided content is characterised by a variety of topics, original game emulators, and attractive bonuses.
• The following live games are broadcasted from Estonian studios: baccarat, blackjack, and the European version of roulette with one zero cell.

We also offer such high-technology products as bitcoin, Telegram, and live casinos. Cooperation under a franchise agreement or the White Label scheme is also possible.

With us, you can start implementing a successful gambling project already today!

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Hans Adrian

B2b Gambling Business Advisor & Strategist

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