It was founded in 2004 and presented original systems for virtual poker and casinos. Over time, the product range has expanded (today, users are offered 100 products, including several proprietary technologies).
Expansion of the company’s sphere of influence is largely associated with the acquisition of shares of other well-known brands, as well as with the joint development of interesting entertainment:
In June 2014, the Amaya online casino provider acquired the assets of PokerStars and Full Tilt Poker. It resulted in the rebranding of the parent company. The name was also changed to Stars Group.
In April 2018, the manufacturer bought shares of the Sky Betting & Gaming British brand.
In May 2019, the concern announced a partnership with Fox Sports Corporation. The goal of such a tie-up is to enter the US online betting market (in those states where the placement of bets is legal) with a unique betting platform.
In December 2019, the supplier bought shares of BetEasy and entered the Australian betting market.
In May 2020, the company announced a merger with the Flutter Entertainment bookmaker holding.
As we have already mentioned, the holding unites several international and regional brands at once. This provides global coverage of the industry, including land-based locations, virtual establishments, and commercial tournaments.
Sky Betting & Gaming (SBG)
The platform offers clients from the UK, Ireland, and other European countries to place bets on sports events and play games for real money.
SBG also manages several free sports games in the United Kingdom: Soccer Saturday Super 6, Sky Sports Fantasy Football, Sky Sports Fantasy Six-A-Side, and ITV Pick 7
Australia's leading online sportsbook platform.
Characteristics of the system:
more than 50 sports, including regional and international competitions;
access to popular Sky Racing channels;
exciting special offers and the BetEasy Rewards loyalty program;
interactive bets with such features as Bet Boost and Multi Express
In Amaya casino software, users can find video poker, a variety of virtual competitions, and dynamic board games.
The Deal is probably the most in-demand game. Gamblers play and receive many rewards with just one combination of 5 cards. The main prize is 50% of the progressive jackpot. Those users who did not hit the jackpot can participate in the drawing of additional cash prizes up to 300 dollars
A series of official land-based poker tournaments sponsored by Stars Group.
All competitions are streamed on a special Internet platform. Users can watch what is happening in the best casino complexes in the world without leaving their homes. Most of the events are broadcasted from Hippodrome Casino in London and Okada Manila in Manila.
PokerStars Live is a sponsor of:
No-Limit Hold'em Championship (in 2019, the competition was held in the Bahamas);
Latin American tournament;
An extremely in-demand online casino with dozens of video poker options.
Gambling software by Amaya can be easily launched on desktop PCs, tablets, and mobile devices with iOS and Android.
Shared Wallet System and one of the industry's first cross-vertical reward programs (Stars Rewards) attract thousands of casino visitors from all over the world every day
A structural unit of Stars Interactive is in charge of the creation of content for virtual casinos. It is responsible for the development of unique games and following up content of other providers. Thus, the company received the right to create a virtual version of Aristocrat offline slot machines.
The range of offers is rather wide: “one-armed bandits”, bingo, arcades, and card games.
About video solutions of the manufacturer:
Variety of prize lines. The catalogue includes both traditional slots with 5 reels and offers with 243 and 1,024 ways of forming winning lines. The provider is constantly improving the game mechanics to make the Amaya turnkey casino have only the most dynamic slots.
Original bonuses. All entertainment is equipped with a unique Pick Me option with additional multipliers. Functions of the wild symbol were also expanded. The image can appear in blocks, “stretch” to the entire reel, move to the neighbouring cells, etc.
A wide variety of topics. While using the software, you get access to both classic fruit-themed games and titles based on popular products from the TV industry. A striking example is the Psycho slot machine, which is based on the famous movie by Alfred Hitchcock. Comic book lovers can choose the dynamic Superman solution, which tells the story of the adventures of a popular superhero.
Excellent graphics. Being a flagship of the industry, the brand offers only those games that are equipped with professional visualization: 3D graphics, animation, and built-in VR and AR technologies.
The company creates entertainment that is delivered in the form of sophisticated gaming systems. They consist of a vivid user interface, a portfolio of video games (a set of lines and odds for bookmakers can be an alternative), and a convenient back office.
Entrepreneurs receive a platform with the following components:
Payment gateway. The multicurrency product supports all popular payment methods (e-wallets, plastic cards, bank transfers).
Affiliate service. A module for working with affiliates with an automatic payment option and tools that can be used for the creation of reports.
CRM system. Interesting bonuses for the retention of customers and a system that analyses the preferences of gamblers. The service works on the basis of artificial intelligence technology.
Technical support. Operators can shift all user requests into the developer's support service. This is much easier and more economical than to independently solve the problems of users.
Games are broadcasted from the company's professional studios located in Estonia. They are equipped with modern technology for shooting, processing, and transmitting images of the HD quality. The Amaya casino software supports 3 broadcasting modes: dealers, standard video, and grid.
The provider's live portfolio consists of 3 classic board games:
blackjack with 8 card decks;
All types of live offers have convenient statistics updated in real-time. Users have access to the option of cancelling a deal before the end of the round, automatic bets, additional bets on pairs, and other interesting functions.
There is a good opportunity to book a seat at a specific gaming table or activate the multitasking option (an ability to participate in several rounds simultaneously).