The success and profitability of a gambling platform depend not only on the variety of entertainment or the quality of services — the online casino promotion is also very important. Even if the gaming site has a limited assortment of games, the correct advertising can bring it to the top list in search engines and provide stable gambling traffic.
The task of operators is to choose the online casino marketing tools that produce the best results. The Smart Money team of specialists will offer you the most successful options. We can also help you with the resolution of organizational issues and provide legal support and transparent prices.
Despite some restrictions that are typical for the gambling industry (for example, a ban on the advertising on television and radio), there are a lot of methods of promoting gambling platforms. In this article, we will focus on the basic tools with the maximum outturn.
The task here is to get gambling traffic on the basis of popular search queries.
The program consists of 3 stages:
Internal optimization. The website is brought into compliance with the requirements of search engines with the help of the use of a semantic kernel, key introduction, HTML codes, and other tools.
External optimization. SEO marketing for casinos involves the accumulation of the maximum external link mass and close cooperation with third-party thematic websites (forums, public pages, news websites, stock exchanges, etc.).
Maintenance of the result. This is a regular adaptation of the platform to constantly changing requirements of search engines.
Trends of the iGaming SEO promotion in 2020
The Google system has learned to “understand” long queries with prepositions. Head queries continue to attract gambling traffic but more and more often, the search engine ranks the websites with the game content of the highest quality without unreadable keys
Google employees are actively promoting the idea that texts for projects should be written by industry experts. “Chewed” information from several resources from the top of the results is not suitable for ranking
Search by pictures
More than 60% of marketers prefer to create content with many visual materials. This is connected with the rapidly growing popularity of Instagram and Pinterest platforms
According to the results of the research of the Backlinko agency, pages that contain a question and an answer at the same time give the maximum response. The best option for adapting the platform to voice search is the FAQ section
The tool makes it possible to promote online casinos in thematic communities and social networks. This approach is intended to establish the “live” contact with those who like to gamble in the most trusting atmosphere.
The most popular options for marketing in social media are:
reviews of casino games;
news from the iGaming world;
alive relationship with the target audience;
game strategies and other materials that can interest users.
Online casino promotion on affiliate platforms is one of the most effective advertising tools. The system gives a good result due to the mutual benefit for each participant.
Advantages of the network for casino operators are:
Payment only for a positive result. Owners of gambling companies can choose the set of actions for which the partner will receive payment: registration, participation in a specific game, replenishment of the account, etc.
Ability to work with an interested audience. Cooperating with affiliates, operators can set requirements for the quality of traffic: age limit, geolocation, preferences in the games, and other parameters.
Detailed reporting. Online casino advertising with the help of affiliates allows you to work with an interested audience and track the actions of players. Built-in analytics modules are equipped with convenient forecasting tools and solutions for the evaluation of traffic sources.
The aim of loyalty programs is to perform 2 tasks simultaneously: attract new users and retain the target audience. Operators can use ready-made templates with a built-in set of offers or develop an exclusive project.
Bonus marketing can include:
money rewards (replenishment of the deposit for the registration, prizes for those who play a specific game, awards for the first bet, and much more);
additional playing time;
internal ratings of players;
seasonal and personalized offers (themed promotions, birthday gifts, access to VIP games on holidays);
Many entrepreneurs want to understand how to promote their business without risks and sanctions.
Operators should avoid making the following mistakes:
Disrespect the law. Despite the large-scale legalization of the gambling industry, direct casino advertising is prohibited. It is not allowed to publish thematic information on media channels. Violation of the established norms is punished by administrative fines and sanctions and the loss of the brand credibility.
“One-sided” marketing. An advertising campaign should have a well-thought-out structure. For example, you should not focus on the video content and forget about high-quality texts or refuse personal mailing in favour of communication via social networks.
Cost savings. Regardless of the type of business, high-quality advertising will require at least half of the expected income of a project.
“Black” marketing. Any attempt to trick the neural network of a search engine will lead to the lifetime ban and a complete loss of clients and reputation.
Time of the campaign. Do not count on instant results! No matter how unusual and catchy the advertising may be, you will be able to notice the results only after a few months. And the project will start getting the net profit not earlier than in one year after it was launched.
Working alone. Even with the special education and working experience in the gambling industry, operators will not be able to deal with everything without a qualified team of professionals. If you try to do the work on your own, you will just waste time and reduce the quality of the campaign.
Promotion of casinos is a complex multi-level system, the aim of which is to attract high-quality traffic to the platform and create optimal conditions for the retention of the target audience.
Features of the online casino promotion:
Working with the video content. One of the main trends of 2020 is the search by images and filling the platform with high-quality videos.
Affiliate marketing. Affiliate networks are an alternative to direct advertising. The program allows you to identify effective traffic sources and pay only for a positive result.
Live communication in social networks. Publishing thematic materials in social networks is the best way to maintain the interest of the audience and find out about the preferences of gamblers in a confidential and comfortable environment.
Retention of the audience with the help of bonuses. Operators can use ready-made templates or implement their own projects that include popular options for retaining the target audience: rewards for the first deposit, extra time of the game session, access to private tournaments, multiplayer events, internal ratings, and much more.
The Smart Money company will provide you with all the necessary information on how to develop an effective strategy and offer the best marketing tools.
We offer adaptive models of bonus programs, proven affiliate networks, reviews on the latest releases in the iGaming world. We will take care of the organizational issues and technical matters and guarantee a return on investment in 6—12 months.