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Effective Advertising Strategy

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Cover the widest possible audience on the most popular social platforms with the help of legal and effective promotion tools

Affiliate programs

Get the experience of the most profitable promotion of your gaming website using the available affiliates and their portals


Use popular content platforms to distribute video and photo advertising materials to attract as many potential gamers as possible

Customer data management

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Smart marketing

Learn more about the most effective tools, combinations and promotion methods to get the maximum coverage in your area of interest

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Study of the CRM System
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Turnkey online casino

Order a turnkey solution from professionals — the Smart Money team. We will take care of all the nuances related to the launch of a gambling business — from licensing to the promotion of your casino website.

Live casino

Recreate the atmosphere of the best casino complexes in the world. We will supply you with reliable live software, organise HD broadcasts from famous studios, and connect an interesting bonus program.

White Label casino

Do not miss the opportunity to work under the auspices of respected iGaming jurisdictions. The White Label program is a great way to enter the market without spending time on licensing and developing a gaming platform.

Bookmaker’s office

Start an online bookmaker’s platform with the most popular events, including eSports tournaments. The solution comprises a package of administrative tools, detailed overviews from top analysts, and the pre-match betting and live broadcasting sections.

Customer reviews

What I liked most was the opportunity to test the system for free. When I turned to other companies, they immediately tried to force up the purchase. And here, you can take a closer look at everything and calmly make a decision.


The support service is really up to snuff! It seems like my personal manager has neither weekends nor lunch breaks. Whenever I turned to him, he was always in touch and ready to resolve any problems.


I ordered here the furniture for my land-based casino. The guys approached offered me everything and even more. In short, I bought not only chairs for automatic slot machines (as I planned) but also a soft zone, and I also ordered branding.

Igor M.

I was looking for equipment for a land-based gambling hall. And only Smart Money offered everything — from cash registers to joysticks and furniture. It was faster and cheaper than if I searched for positions separately from different sellers.


Specialists of the company deal with ready-made systems. I bought software for live broadcasts. I was surprised by the range of offers and the quality of services. Everything was connected quickly, and the guys helped me with the settings.

Vyacheslav Gronov

I liked the quality of the betting franchise. The team of specialists is great, they gave me a product that was completely ready to be launched and helped with the settings. The line of bets is above all praise. And the commission is acceptable.


The approach to financial issues is great. The voucher system solves the acceptance of bets problems and prizes payment. Everything is well-thought-out, and the interface is user-friendly. Also, processing speed is faster than banking operations.

Dmitry Yasny

I became a member of their affiliate program. Everything that the company offered has really worked. Traffic is growing by leaps and bounds, and there are many payment options, a customisable interface, and a lot of opportunities for the promotion.


I ordered lottery machines from Smart Money. They brought more income than casinos and the betting business. It is very simple: to put a dozen boomboxes in the subway and shopping centres and make a profit. And everything is absolutely legal.


I want to thank the designers who did a great job on the interface and offered interesting logos. Colours, textures and personal account are extremely well-thought-out, to the smallest detail. Obviously, employees of Smart Money are professionals.

Golden Dragon Tiger

I ordered a turnkey casino. The guys are really great and have done everything from a license to the connection of the coolest games. Now, I am planning to connect their affiliate program, although even without it, the casino already brings income.

Mikhail Kokhan

Here no one forces up unnecessary services. I ordered a specific package of games, and specialists were quick. There were no phrases like “let us connect also this” or “you need our advertising”. Everything is to the point and of the highest quality.

Cunning Joker

Creation of a turnkey online casino

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Online Casino Marketing: Effective Promotion From Smart Money

1. Casino Marketing: The Most Effective iGaming Solutions

  1.1. SEO Promotion of an Online Casino

  1.2. SMM Program

  1.3. CRM System

  1.4. Affiliate Network

  1.5. Bonus Program

2. Player Retention Services from Smart Money

3. Online Casino Advertising: Common Mistakes

4. The Main Things About the Promotion of Gambling Startups

The success and profitability of a gambling platform depend not only on the variety of entertainment or the quality of services — the online casino promotion is also very important. Even if the gaming site has a limited assortment of games, the correct advertising can bring it to the top list in search engines and provide stable gambling traffic.

Online casino marketing and advertising

The task of operators is to choose the online casino marketing tools that produce the best results. The Smart Money team of specialists will offer you the most successful options. We can also help you with the resolution of organizational issues and provide legal support and transparent prices.

Casino Marketing: The Most Effective iGaming Solutions

Despite some restrictions that are typical for the gambling industry (for example, a ban on the advertising on television and radio), there are a lot of methods of promoting gambling platforms. In this article, we will focus on the basic tools with the maximum outturn.

SEO Promotion of an Online Casino

The task here is to get gambling traffic on the basis of popular search queries.

The program consists of 3 stages:

  1. Internal optimization. The website is brought into compliance with the requirements of search engines with the help of the use of a semantic kernel, key introduction, HTML codes, and other tools.
  2. External optimization. SEO marketing for casinos involves the accumulation of the maximum external link mass and close cooperation with third-party thematic websites (forums, public pages, news websites, stock exchanges, etc.).
  3. Maintenance of the result. This is a regular adaptation of the platform to constantly changing requirements of search engines.

Trends of the iGaming SEO promotion in 2023

Simple language

The Google system has learned to “understand” long queries with prepositions. Head queries continue to attract gambling traffic but more and more often, the search engine ranks the websites with the game content of the highest quality without unreadable keys

Professional content

Google employees are actively promoting the idea that texts for projects should be written by industry experts. “Chewed” information from several resources from the top of the results is not suitable for ranking

Search by pictures

More than 60% of marketers prefer to create content with many visual materials. This is connected with the rapidly growing popularity of Instagram and Pinterest platforms

Voice search

According to the results of the research of the Backlinko agency, pages that contain a question and an answer at the same time give the maximum response. The best option for adapting the platform to voice search is the FAQ section

SMM Program

The tool makes it possible to promote online casinos in thematic communities and social networks. This approach is intended to establish the “live” contact with those who like to gamble in the most trusting atmosphere.

The most popular options for marketing in social media are:

  • reviews of casino games;
  • news from the iGaming world;
  • alive relationship with the target audience;
  • game strategies and other materials that can interest users.

CRM System

This is a set of programs that allow operators to manage relationships with visitors to the platform.

Tasks and capabilities of the tool:

  • automation of the management processes of the customer base;
  • provision of quick access to information archives;
  • improvement of the efficiency and quality of services that are provided for gamblers;
  • control over financial transactions;
  • segmentation of the target audience;
  • control over the work of employees.

Affiliate Network

Affiliate network for a casino: advantages

Online casino promotion on affiliate platforms is one of the most effective advertising tools. The system gives a good result due to the mutual benefit for each participant.

Advantages of the network for casino operators are:

  1. Payment only for a positive result. Owners of gambling companies can choose the set of actions for which the partner will receive payment: registration, participation in a specific game, replenishment of the account, etc.
  2. Ability to work with an interested audience. Cooperating with affiliates, operators can set requirements for the quality of traffic: age limit, geolocation, preferences in the games, and other parameters.
  3. Detailed reporting. Online casino advertising with the help of affiliates allows you to work with an interested audience and track the actions of players. Built-in analytics modules are equipped with convenient forecasting tools and solutions for the evaluation of traffic sources.

Bonus Program

The aim of loyalty programs is to perform 2 tasks simultaneously: attract new users and retain the target audience. Operators can use ready-made templates with a built-in set of offers or develop an exclusive project.

Bonus marketing can include:

  • multiplayer tournaments;
  • money rewards (replenishment of the deposit for the registration, prizes for those who play a specific game, awards for the first bet, and much more);
  • additional playing time;
  • internal ratings of players;
  • progressive jackpots;
  • seasonal and personalized offers (themed promotions, birthday gifts, access to VIP games on holidays);
  • cashback and personal limits.

Player Retention Services from Smart Money

In the online gambling sphere, it is much easier to retain an existing customer than to find a new one. The Smart Money team sets up compelling player retention services for its clients’ platforms.

The elaboration of an effective strategy includes:

  1. Regular prime tournaments, win-win lotteries, and high cashback rates for established casino visitors.
  2. The system of VIP access, first-hand testing of newly-added games, and worthy credit bundles.
  3. Faster bonus refill pace and its gradual increase, depending on the player’s lifespan.
  4. Exclusive point system with a general leaderboard for seasonal rewards that consider the time spent on a gambling website.
  5. Personal managers for customers who pass a checkpoint in the wagering amount or an established playing period.

Additional player retention services include comprehensive care about visitors’ security. Thus, punters’ loyalty levels increase, and they feel calm about their user experience.

Consistent safety insurance is built around:

  • bonus abuse analyses;
  • elimination of duplicate accounts;
  • monitoring of players’ suspicious behaviour;
  • customers’ cooperation with the support team;
  • reporting rude activity by punters about other visitors.

Online Casino Advertising: Common Mistakes

Many entrepreneurs want to understand how to promote their business without risks and sanctions.

Operators should avoid making the following mistakes:

  1. Disrespect the law. Despite the large-scale legalization of the gambling industry, direct casino advertising is prohibited. It is not allowed to publish thematic information on media channels. Violation of the established norms is punished by administrative fines and sanctions and the loss of the brand credibility.
  2. “One-sided” marketing. An advertising campaign should have a well-thought-out structure. For example, you should not focus on the video content and forget about high-quality texts or refuse personal mailing in favour of communication via social networks.
  3. Cost savings. Regardless of the type of business, high-quality advertising will require at least half of the expected income of a project.
  4. “Black” marketing. Any attempt to trick the neural network of a search engine will lead to the lifetime ban and a complete loss of clients and reputation.
  5. Time of the campaign. Do not count on instant results! No matter how unusual and catchy the advertising may be, you will be able to notice the results only after a few months. And the project will start getting the net profit not earlier than in one year after it was launched.
  6. Working alone. Even with the special education and working experience in the gambling industry, operators will not be able to deal with everything without a qualified team of professionals. If you try to do the work on your own, you will just waste time and reduce the quality of the campaign.

The Main Things About the Promotion of Gambling Startups

Promotion of gambling startups

Promotion of casinos is a complex multi-level system, the aim of which is to attract high-quality traffic to the platform and create optimal conditions for the retention of the target audience.

Features of the online casino promotion:

  • Working with the video content. One of the main trends of 2023 is the search by images and filling the platform with high-quality videos.
  • Affiliate marketing. Affiliate networks are an alternative to direct advertising. The program allows you to identify effective traffic sources and pay only for a positive result.
  • Live communication in social networks. Publishing thematic materials in social networks is the best way to maintain the interest of the audience and find out about the preferences of gamblers in a confidential and comfortable environment.
  • Retention of the audience with the help of bonuses. Operators can use ready-made templates or implement their own projects that include popular options for retaining the target audience: rewards for the first deposit, extra time of the game session, access to private tournaments, multiplayer events, internal ratings, and much more.

The Smart Money company will provide you with all the necessary information on how to develop an effective strategy and offer the best marketing tools.

We offer adaptive models of bonus programs, proven affiliate networks, reviews on the latest releases in the iGaming world. We will take care of the organizational issues and technical matters and guarantee a return on investment in 6—12 months.

From us, you can order a turnkey online casino, games from the best providers (Microgaming, Gaminator3, Amatic, Ezugi, Vivo Gaming,, and others), and convenient administrative software.

If you have any questions on the integrated promotional systems, please contact us:

  • by e-mail:
  • on Skype:
  • via the feedback form.

Check the information used to contact us carefully. It is necessary for your safety.

Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

Hans Adrian

B2b Gambling Business Advisor & Strategist

Updated 13.02.2023
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