Glossary for Beginners in Gambling Business

a

Acquisition: Directing traffic to the gambling platform, which should result in new registrations (leads) and first-time depositors
Affiliate marketing: A performance-based advertising model where an operator pays compensation to third-party publishers for referring qualified users
Aggregator: A service supplier that provides access to the content of other providers through a single agreement
Anti-money laundering: Prevention of money laundering and combating the financing of terrorism by installing the necessary security systems and educating the casino stuff to notice suspicious behaviour
Authentication system: The process of identifying an individual based on a username and password.

b

Bet limit: A gambling tool that allows a player to set up a maximum amount they may gamble regardless of the outcome
Bonus engine: A system that defines the way how to treat bonus money gifted by an operator in comparison to real funds deposited by a player
Bonus expected value (Ev): The effectiveness of the offered bonus that determines whether the free funds will be beneficial to clients or an operator
Bonus money: An in-game currency that is gifted to players to boost acquisition and retention and can be converted to real cash on certain conditions

c

Cashback bonus: A type of bonus that offers players a return on their losses
Compliance officer: An employee that is personally responsible for any fraudulent activity and is punished if it wasn’t stopped
Cryptocurrency: A digital financial unit that is used as a medium of exchange between player and operators without third parties on an anonymous basis
Customer due diligence: A process of reporting any suspicious activity to the regulators with an intention to replenish the general database

d

Deposit: Money that is spent by the platform users in exchange for the gambling entertaining services
Deposit limit: A gambling tool that allows a player to set up a particular depositing ceiling for a certain period

e

Electronic wallet: An online service or software program that allows a player to make electronic transactions with an operator featuring digital currency units for gambling services
Employees training programs: A process of ensuring that your personnel knows what money laundering is and how to detect suspicious activity on the platform
Expected bonus consumption (E(bc)): The money that is needed to wager in order to clear out the bonus funds

f

First-time depositors (FTD): Players who have successfully registered on a gambling platform and made their first deposit
Fixed bonus: A type of bonus that is used to offer a player a set amount based on a required minimum deposit.
Free spins: A type of bonus that implies no-cost-required spins on a particular game.

g

Gambling addiction: An urge to gamble continuously despite harmful negative consequences or a desire to seize
Gambling jurisdiction: A country that offers entrepreneurs licensing services on a legal basis according to the local laws
Gambling liability: Operator’s obligation to ensure the gaming process is organized fairly according to the local standards
Gambling license: Permission to conduct gambling activities issued by the selected gambling committee as a valid proof of legitimate operation
Gambling operator: An owner of the online gambling establishment that is responsible for the organization of secure and convenient entertainment for the visitors
Gambling scam: The process of abusing one or several features of an online casino to receive the unfair benefit that results in extra profit for a scammer
Gambling software provider: A manufacturer of gambling content solutions that is responsible for its further distribution to the operators
Game weight: A type of bonus restriction that is implied in the gambling process when bets are placed on lower margin games to limit the operator’s liability
Genuine RTP: A percentage of a payout to clients that is oriented on real results within a specific timeframe
Gross gaming revenue (GGR): An essential indicator that shows the distinction between the sum that clients bet minus the sum received

h

Hold: The distinction between total wagers and total win that is kept by the gaming platform for itself
House: The gambling operator or a gambling organization that is in charge of providing services to players on the platform
House edge (Margin): A term to show the mathematical advantage that the gaming platform has over a player over a specific time

i

Identity fraud: The use by one person of another person’s data, without authorization, to commit a crime, to deceive, or defraud a gambling platform or an operator

j

Jackpot: The biggest possible winning sum of money that a client can get by receiving the right combination during the course of a gambling activity

k

Key performance indicator (KPI): An industry-specific metric that indicates the performance of an online gambling platform over a given time
Know your customer (KYC): A notion used to show the measures undertaken by an operator to increase its confidence that a client is a genuine identity of himself

l

Leads: Individuals who are interested in the offered gambling services and proceed from viewing to registration
Live card games: A variation of poker that uses a real person as a dealer being streamed online to provide the atmosphere of a land-based gaming establishment
Loss limit: A gambling tool that allows a player to set up a maximum amount of money they can lose regardless of the outcome

m

Marketing channels: Different means of popularizing your online gambling platform on the market
Match bonus: A type of bonus used with a deposit as an incentive to encourage customers to deposit more to the casino.
Merged balance: A bonus engine that functions as a single balance system by merging the bonus awarded with real money funds.
Money laundering: The process of making illegally-gained proceeds (dirty money) appear legal.

n

Net gaming revenue (NGR): A term that reflects an operator’s revenue after a deduction of expenses
No deposit bonus: A type of bonus that is given to a player with no deposit required.
Non-regulated (black) market: A market over which local authorities have taken complete, concrete actions to forbid the online gambling industry or have issued official statements that the sphere is not legal in the country

o

Online bingo: An online game of chance where players match numbers placed in different arrangements with the numbers randomly drawn, matching the chosen numbers with tiles
Online gambling: Any type of gambling activity on the Internet that includes casinos, poker, sports betting, and derivatives
Online poker: An online card game in which players wager over which hand is best according to that specific rules

p

Payment processor: A legal entity (often a third party) that is appointed by an operator to deal with transactions from different channels (for example, credit cards)
Payment system: The financial environment used to settle transactions through the money-transferring processes
Play through requirements (PTR): A set of restrictions for players that are set in order to guarantee that the casino margin is given appropriate time to take effect and to protect from abuse
Player: A person who deposits personal funds to a gambling platform with a desire to spend high-quality time and/or earn money
Playing network: The online environment that connects different operators into a single system that allows joining their players together for better gambling experience and/or in case of insufficient independent clients
Progressive jackpot: The biggest gambling prize or payout that grows every time the game is played and the jackpot is not taken

r

Reality check notice: A gambling tool that allows a player to keep track of how long they have gambled and how much they have won or lost
Regulated (white) market: A market over which government bodies exert a level of oversight and control, determining who can enter the market and the prices of the provided services (taxes, regular fees, licensing, etc.)
Responsible gambling: The set of social responsibility initiatives by an operator to ensure the integrity and fairness of the gambling process, awareness of harms associated with gambling addiction
Retention: Ensuring existing users return to the gambling platform, perform repeated deposits, and increase gameplay time, engagement, and wagering
Return to player (RTP): A percentage of wager that a game will payout to players over time
Revenue share: The distribution of the total amount of income generated by the players’ losses minus all deductions between the stakeholders or contributors
Risk assessment: A process of evaluating how exposed your platform is to money laundering, what type of insurance you have, whether your platform has fraud alerts, etc

s

Segregated balance: A bonus engine that allows an operator to control real money and bonus, dividing them into two separate niches.
Semi-regulated (grey) market: A market over which the law allows gambling services but have no explicitly authorized regulations and their underlying legality may be subject to debate
Sports betting: An activity of predicting the results of various sports events and placing wagers on the outcome as well as certain passing occurrences.

t

Targeting parameters: Focusing data that allows you to distinguish what audience you will attract to your online gambling platform.
Theoretical RTP: A percentage of a payout to players that is indicated as a preferably average
Time limit: A gambling tool that allows a player to set up a maximum amount of time they can spend gambling
Total win: The amount returned to players during the course of a specific game
Transaction monitoring: Anti-scamming process of checking whether the same people make large amounts of deposits then play a bit and try to withdraw their money.

v

Virtual sports betting: Placing wagers on the computer-driven sports events that are generated randomly, based on virtual skills of the participants

w

Wagering: A process of betting money on the possible outcome
Wagering requirements: The number of times a player must play the bonus money before being allowed to make a cash withdrawal
Withdrawal: Money that is cashed out from the gambling platform as a result of the successful gaming process for a player