Directing traffic to the gambling platform, which should result in new registrations (leads) and first-time depositors
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Win&Win Casino є однією з найбільш популярних ігрових систем завдяки чудовій якості та стабільності функціонування
A performance-based advertising model where an operator pays compensation to third-party publishers for referring qualified users
A service supplier that provides access to the content of other providers through a single agreement
Prevention of money laundering and combating the financing of terrorism by installing the necessary security systems and educating the casino stuff to notice suspicious behaviour
The process of identifying an individual based on a username and password.
In gambling, authentication is distinct from authorization, which is the process of giving individuals access to system services based on a player’s identity
A gambling tool that allows a player to set up a maximum amount they may gamble regardless of the outcome
A system that defines the way how to treat bonus money gifted by an operator in comparison to real funds deposited by a player
The effectiveness of the offered bonus that determines whether the free funds will be beneficial to clients or an operator
An in-game currency that is gifted to players to boost acquisition and retention and can be converted to real cash on certain conditions
A type of bonus that offers players a return on their losses
An employee that is personally responsible for any fraudulent activity and is punished if it wasn’t stopped
A digital financial unit that is used as a medium of exchange between player and operators without third parties on an anonymous basis
A process of reporting any suspicious activity to the regulators with an intention to replenish the general database
Money that is spent by the platform users in exchange for the gambling entertaining services
A gambling tool that allows a player to set up a particular depositing ceiling for a certain period
An online service or software program that allows a player to make electronic transactions with an operator featuring digital currency units for gambling services
A process of ensuring that your personnel knows what money laundering is and how to detect suspicious activity on the platform
The money that is needed to wager in order to clear out the bonus funds
Players who have successfully registered on a gambling platform and made their first deposit
A type of bonus that is used to offer a player a set amount based on a required minimum deposit.
For example, players can offer a $10 bonus if they deposit a minimum of $20
A type of bonus that implies no-cost-required spins on a particular game.
Winnings derived from free spins may carry additional conditions applied
An urge to gamble continuously despite harmful negative consequences or a desire to seize
A country that offers entrepreneurs licensing services on a legal basis according to the local laws
Operator’s obligation to ensure the gaming process is organized fairly according to the local standards
Permission to conduct gambling activities issued by the selected gambling committee as a valid proof of legitimate operation
An owner of the online gambling establishment that is responsible for the organization of secure and convenient entertainment for the visitors
The process of abusing one or several features of an online casino to receive the unfair benefit that results in extra profit for a scammer
A type of bonus restriction that is implied in the gambling process when bets are placed on lower margin games to limit the operator’s liability
A percentage of a payout to clients that is oriented on real results within a specific timeframe
An essential indicator that shows the distinction between the sum that clients bet minus the sum received
The distinction between total wagers and total win that is kept by the gaming platform for itself
The gambling operator or a gambling organization that is in charge of providing services to players on the platform
A term to show the mathematical advantage that the gaming platform has over a player over a specific time
The use by one person of another person’s data, without authorization, to commit a crime, to deceive, or defraud a gambling platform or an operator
The biggest possible winning sum of money that a client can get by receiving the right combination during the course of a gambling activity
An industry-specific metric that indicates the performance of an online gambling platform over a given time
A notion used to show the measures undertaken by an operator to increase its confidence that a client is a genuine identity of himself
Individuals who are interested in the offered gambling services and proceed from viewing to registration
A variation of poker that uses a real person as a dealer being streamed online to provide the atmosphere of a land-based gaming establishment
A gambling tool that allows a player to set up a maximum amount of money they can lose regardless of the outcome
Different means of popularizing your online gambling platform on the market
A type of bonus used with a deposit as an incentive to encourage customers to deposit more to the casino.
For example, if you deposit $100, you get 100% bonus
A bonus engine that functions as a single balance system by merging the bonus awarded with real money funds.
The operator does not have the flexibility to liberate real money funds from the bonus conditions should they desire to do so, nor can they track converted marketing costs derived from the awarded bonus
The process of making illegally-gained proceeds (dirty money) appear legal.
In the online gambling industry, the most frequent experience for that is depositing large sums, wagering with them without losing much, and withdrawing as winnings
A term that reflects an operator’s revenue after a deduction of expenses
A type of bonus that is given to a player with no deposit required.
For example, a player receives $5 for registering
A market over which local authorities have taken complete, concrete actions to forbid the online gambling industry or have issued official statements that the sphere is not legal in the country
An online game of chance where players match numbers placed in different arrangements with the numbers randomly drawn, matching the chosen numbers with tiles
Any type of gambling activity on the Internet that includes casinos, poker, sports betting, and derivatives
An online card game in which players wager over which hand is best according to that specific rules
A legal entity (often a third party) that is appointed by an operator to deal with transactions from different channels (for example, credit cards)
The financial environment used to settle transactions through the money-transferring processes
A set of restrictions for players that are set in order to guarantee that the casino margin is given appropriate time to take effect and to protect from abuse
A person who deposits personal funds to a gambling platform with a desire to spend high-quality time and/or earn money
The online environment that connects different operators into a single system that allows joining their players together for better gambling experience and/or in case of insufficient independent clients
The biggest gambling prize or payout that grows every time the game is played and the jackpot is not taken
A gambling tool that allows a player to keep track of how long they have gambled and how much they have won or lost
A market over which government bodies exert a level of oversight and control, determining who can enter the market and the prices of the provided services (taxes, regular fees, licensing, etc.)
The set of social responsibility initiatives by an operator to ensure the integrity and fairness of the gambling process, awareness of harms associated with gambling addiction
Ensuring existing users return to the gambling platform, perform repeated deposits, and increase gameplay time, engagement, and wagering
A percentage of wager that a game will payout to players over time
The distribution of the total amount of income generated by the players’ losses minus all deductions between the stakeholders or contributors
A process of evaluating how exposed your platform is to money laundering, what type of insurance you have, whether your platform has fraud alerts, etc
A bonus engine that allows an operator to control real money and bonus, dividing them into two separate niches.
The main benefit is the ability to control the release of real money balance easily, while a bonus is in play. An operator retains complete control of the funds transfers from bonus money to real money as well as conditioning the bonus itself
A market over which the law allows gambling services but have no explicitly authorized regulations and their underlying legality may be subject to debate
An activity of predicting the results of various sports events and placing wagers on the outcome as well as certain passing occurrences.
Can also include eSports, political, and other sports unrelated events
Focusing data that allows you to distinguish what audience you will attract to your online gambling platform.
It includes geographic, technographic, behavioural, site-specific, contextual, and language criteria
A percentage of a payout to players that is indicated as a preferably average
A gambling tool that allows a player to set up a maximum amount of time they can spend gambling
The amount returned to players during the course of a specific game
Anti-scamming process of checking whether the same people make large amounts of deposits then play a bit and try to withdraw their money.
It allows preventing money-laundering on early stages if suspicious behaviour was spotted timely
Placing wagers on the computer-driven sports events that are generated randomly, based on virtual skills of the participants
A process of betting money on the possible outcome
The number of times a player must play the bonus money before being allowed to make a cash withdrawal
Money that is cashed out from the gambling platform as a result of the successful gaming process for a player
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