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888 Holdings Casino Software: a Successful Start in the European Market

The corporation produces entertainment for the B2B sector. The concern has grown so much that in 2007, a separate division, Dragonfish, was established.

It is possible to learn more about the manufacturer and order a free test version of the system in just a couple of minutes. Smart Money offers its clients the most beneficial terms: professional customer service, legal support, assistance in software debugging, and flexible discounts are guaranteed.

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Opportunities of the Developments of a Public iGaming Corporation

The 888 Holdings online casino provider is a pet project of Israeli specialists, and 86% of their revenue comes from working in a B2C field. Their developments have gained tremendous popularity due to a well-thought-out interface, excellent adaptability indicators, and compliance with legal regulations. The firm holds a licence issued in Gibraltar and has access to the most lucrative markets.

The first project of the supplier is considered one of the oldest online casinos. The same product became the first overseas holder of the US online gambling certificate (in 2013).

To meet the needs of the B2B category, the manufacturer has opened a separate division ― Dragonfish. Its software has such features as:

Legal Operation

Buyers of the 888 Holdings turnkey casino work under a UK sublicence. A permit from one of the most prestigious jurisdictions provides access to the largest sales market ― Europe.

Several Types of Cooperation

The developer offers 2 options:

• the acquisition of products under the White Label program (a good choice for an independent start);
• installation of software on an already existing platform (this is an effective way of business scaling).

Functional Backend

The software is equipped with a convenient administrative panel with a wide range of settings.

Options of the back office include:

• a built-in payment module with such functions as currency conversion, control of transactions, and limit setting;
• analytical and reporting services with a well-thought-out visualisation system;
• content management tools (with their help, it is possible to stop minors from accessing a gaming site, control limits, and assess the duration of a game session);
• distribution network management;
• support services (telephony, e-mail, and a built-in chat window with ready-made templates for solving typical problems).

Loyalty Programs

Gambling software by 888 Holdings comes with a built-in template of a client-side program.

Entrepreneurs can retain customers using:

• additional free time;
• activity ratings;
• welcome bonuses;
• prize money for new gamblers;
• cashbacks;
• tournaments.

Affiliate Network

Clients are offered to connect the 888 Holdings casino software with already integrated distribution programs from reliable brands. Moreover, the developer has provided the ability to add more products and create another network.

The Assortment of Games

The supplier's portfolio includes:

• 300 titles from the world’s leading providers (NetEnt, Play'n Go, Pragmatic Play, etc.);
• 100 proprietary solutions;
• software from new promising brands (Secret Slots, Moon Games, Costa Games).

Security

The solution is being certified by eCOGRA (one of the most prestigious independent iGaming laboratories). The platform's security modules are built on the basis of machine learning technology and can instantly detect any unauthorised actions.

Gambling Software by 888 Holdings for the Mobile Market

There is also a set of products to build mobile traffic. These developments are distinguished by their flexibility: the platform can be used as an independent startup or connected simultaneously with the traditional desktop version.

Bingo Drawings

Advantages of buying such a solution:

1. Flexibility. This system can be launched separately or as part of an already working website.
2. Affiliate network. The provider cooperates with 140 brands, including such popular UK services as Robin Hood Bingo, Wink Bingo, and 888 Ladies.
3. Wide variety of drawings. There are several versions with 30–90 balls.
4. Extra content. It means 100 non-bingo positions (from traditional casino slots to arcades).
5. Loyalty program. There are several typical bonuses in the system, and also, the manufacturer offers weekly jackpots (the rewards are paid from the supplier's reserve funds).
6. Administrative panel. Secure financial modules, risk forecasting tools, and a well-thought-out CRM system with responsive advertising templates are integrated into the backend.

Poker Platform

The first multiplayer system was presented almost 20 years ago. It was a huge success but was closed and completely restructured due to the tightening of the regulation of the gambling industry in many jurisdictions.

The re-launch took place in 2010. The updated system was certified by the US regulator and several European and Asian countries.

Operational characteristics and capabilities of the product:

• about 30 poker options;
• a built-in line of slots;
• support for live content;
• round-the-clock customer support (via an open telephone line, a chat window, and e-mail);
• adaptability for desktop and mobile services;
• interesting design with bright graphics and a full-motion video;
• convenient administration panel with the option of scheduling tournaments.

Additional Services from the International Supplier

The company has conquered the global market with an extensive set of offers:

Adherence to the Principles of Responsible Gaming

The brand uses several methods of encouraging fair play: built-in security and account control systems, as well as risk management tools.

The quality of the system is confirmed by 2 major laboratories:

• The Global Compact (the audit agency monitors compliance with the UN Global Compact directives and standards);
• eCOGRA (an independent British laboratory that protects the rights of gamblers and tests the quality of services).

The brand actively cooperates with a number of non-profit organisations (these are government and local regulators) and strives to create a socially responsible and transparent iGaming environment.

The developer offers:

• assistance in the creation of website policy;
• training materials for sale;
• creation of new methods of encouraging social games.

Marketing Services

The software is equipped with a functional CRM module that allows you to:

• expand the user database;
• increase the indicator of customer lifetime value;
• control the growth of conversion;
• create loyalty programs for the VIP segment;
• monitor the operation of the distribution network.

Technical Support

The service includes:

• hosting (an ability to rent server equipment in the UK);
• 24/7 support.

How to Buy a Casino by 888 Holdings

The decision to cooperate with Smart Money is an effective way to minimise the time and financial losses associated with the implementation of a gambling project. Our experts will be glad to take care of all organisational issues and provide assistance in software debugging and legal advice.

Order service

The integration of solutions takes place under the usual scheme:

• acquaintance with the product (consultations and free testing up to 10 days);
• compliance control;
• connection of the software;
• adjustment of the system;
• customer support.

The Main Things about Products of the Brand

The list of the firm’s key propositions:

• Variety of offers: ready-made modules, services for building mobile traffic, a unique bingo system, and a poker platform.
• Scalable solutions. They are effective both as independent projects and tools for expanding already existing platforms.
• Principles of responsible gaming. The firm’s activity was approved by the world’s leading international laboratories and it also successfully cooperates with non-profit organisations.
• The catalogue of games. The supplier actively collaborates with industry leaders but also offers a line of products from little-known but promising manufacturers.

You can buy products of the brand from Smart Money. We guarantee security and transparency of transactions, confidentiality, and professional support.

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Hans Adrian

B2b Gambling Business Advisor & Strategist

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