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Updated 13.02.2023

Buy the Unibet Franchise: Start a Successful Betting Project

The Swedish company, Unibet, entered the market back in 1994 and managed to win the title of a popular and reliable bookmaker. If you want to launch a gambling project with a vote of confidence, it will definitely be a good decision to buy the Unibet franchise.

The developer creates products for different gambling fields. You can purchase the software by Unibet to organize a bookmaker's office, a gaming site with slot machines or a live casino.

For more details, please contact Smart Money. You can call us at any time of the day or night, and our managers will offer you the most favourable terms: a secure transaction, access to the most promising releases, and pleasant discounts.

Why Operators Choose Software by Unibet

Software by Unibet

The company workforce consists of more than 400 qualified employees. The manufacturer serves about 5 million players from all over the world, and it has invested over 200 million euros in the development. Shares of the brand have a presence on the Stockholm Stock Exchange. The concern is estimated at 4 billion Swedish kronor.

Unibet has often won prestigious nominations in the industry at eGaming Review, EGR Nordics Awards, and International Gaming Awards.

In 2019 and 2020, the brand won such titles as:

  • “Mobile Casino Product”;
  • “Affiliate Program”;
  • “Socially Responsible Operator";
  • “Online Poker Operator of the Year”;
  • “Operator of Sports Bets”.

The manufacturer was one of the first to distribute online gambling services in Europe. Its website can be compared favourably with the platforms of competitors since it attracts by the laconism and ease of the navigation. The Unibet solution supports more than 10 language versions.

The decision to buy the Unibet franchise has several undeniable advantages:

  1. Legal launch. A franchise agreement is a convenient way to save money on the purchase of a personal gambling certificate and start working legally under the sublicense of a reputable offshore jurisdiction — Malta.
  2. Product range. The Unibet franchise is an excellent opportunity to launch different startups: betting shops, online and live casinos, bingo, and poker rooms.
  3. Cross-platform. The company became the first gambling operator in Europe to start accepting mobile bets. The provider has developed separate software for Android and iOS platforms — the Unibet Mobile system.
  4. Professional support. Specialists work round-the-clock. Customer support is provided by e-mail, in a live chat on the official website, by phone (for users from the Russian Federation).
  5. Multicurrency. The Unibet software supports the most popular payment methods: bank and mobile transfers, acceptance of credit cards, deposits from e-wallets, such virtual services as WebMoney, Neteller, Skrill, Ukash, and transactions via Moneybookers and PaysafeCard systems.

The Range of Offers of the Swedish Provider

The company is actively working on audience accumulation, and that is why it offers an extensive set of products:

Bookmaker Software by Unibet

The supplier's catalogue includes more than 50 types of competitions and about 400 monthly matches. The average margin from tournaments is 5%.

In addition to sports (football, floorball, bandy, hockey, tennis and others), the line includes:

  • nominees for the Nobel Prize;
  • winners of Eurovision;
  • Oscar-winners;
  • leaders of political races.

The platform accepts bets at any time of the broadcast, regardless of the system load.

Software by Unibet supports about 3 thousand betting options, including:

  • standard ordinaries;
  • systems with simultaneous transactions;
  • express bets;
  • 3 types of totals (American, English, and Asian handicaps).


The company offers users to play in 4 formats:

  • Super Toto;
  • Super Titi-14;
  • Super Score;
  • Extra.

Regardless of the type of entertainment, the ticket costs 10 cents. Such price stability attracts many gamblers.

Unibet Casino

Unibet casino platform

The platform integrates 400+ games from the largest industry flagships (the provider works closely with Microgaming, Cryptologic, NetEnt).

Advantages of the system:

  • regular updates of the assortment;
  • ability to play from mobile devices (it requires the preliminary installation);
  • built-in program for progressive jackpots;
  • tips that describe new releases and the most popular slots;
  • a large selection of tournaments with bets of 1 dollar;
  • interesting bonuses (free spins, additional rounds, increased multipliers, etc.).

Live Casino

This live software from Unibet was developed on the basis of software components of Evolution Gaming. Players are offered:

  • European roulette;
  • blackjack;
  • baccarat.

A distinctive feature of the platform is a paid access to games with live dealers. In return, users get prompt customer support, several options for the design of broadcast (the setting of a gambling hall, the choice of a dealer), and the option to control the view from the camera.

Poker Platform

The provider's poker room was opened in 2000 and registered in Malta. The game sessions are held daily with no entry fees and a solid prize pool. To participate in larger tournaments, gamblers need to pay 1 dollar.

Features and capabilities of the system:

  • round-the-clock customer support;
  • a large selection of payment gateways;
  • active bonus policy;
  • regular updates of the platform;
  • personal settings for the table view;
  • ability to download your own gaming profile picture.


There are several draws with different bets and prize money. The cheapest ticket costs 5 cents. The maximum winnings are 500 dollars. In draws that cost 1 dollar, the reward can be several million dollars.

The size of the prize is determined by the number of the crossed out lines. The draws are broadcasted every 3 minutes, and they last until one of the participants crosses out all 5 lines.

30 payment gateways are integrated into the platform. When replenishing the balance, gamblers get a bonus.

Branded products of the Swedish developer

The Cash-in option

Clients of the gambling establishment can close the deposit and withdraw money at any time before the end of the event

The Action Betting system

Users have access to bets on unusual events: players' injuries, the angle of falling of the ball, the time of getting points during a tennis tournament, etc.

Branded media

This is an original application with the support for live broadcasts, news feeds, and data collations (forecasts and the analytical base are provided by Betradar)

Anti-ludomania program

On the official website of the company, gamblers can pass a short test to check their habits and get a prompt response in case of the identification of signs of gambling addiction

Casino bets

Users place bets on the outcome of events in roulette, poker, sweepstakes, and table games

The Kindred Affiliates Branded Affiliate Program

The Unibet franchise allows you to rely not only on access to advanced technological solutions. By purchasing software from the Swedish developer, investors automatically become part of the company's affiliate network.

To place advertising materials, the following options are used:

  • Unibet platforms, including poker rooms and live casinos;
  • Stan James betting network;
  • Maria Casino gambling service;
  • international Bingo lotto.

The company's marketing tools include landing pages, banners, text links, and widgets of casino games.

To generate income, several options for cooperation are provided: a standard CPA scheme, hybrid systems, and referral links. Each of the programs can bring 20—30% of the casino’s revenues.

A mandatory condition for being able to participate in the affiliate program is to have more than 20 attracted customers for the fixed period.

What are the Advantages of the Unibet Franchise

Advantages of the Unibet franchise

The franchise agreement is a great alternative to an independent launch. By concluding it, investors get access to a multifunctional technical basis, promotional materials, customer support, and other services that ensure stable development.

Unibet franchise gives the following opportunities:

  1. Legal launch. Operators do not need to obtain their own permits: they will work under the sublicense of a parent company. The Unibet license was issued by one of the most prestigious regulators — the Gambling Commission of Malta.
  2. Well-thought-out bonus program. Entrepreneurs use a proven and effective rewards system that includes daily free bets, VIP programs, rewards for new users, refunds in case of the event cancellation, special bonuses for the bets on horse racing, and North American competitions.
  3. Multicurrency. The Unibet software supports more than 30 local and international payment services with a flexible system of settings (personal limits, the size of commission fees, the frequency of deposit/withdrawal of funds, etc.).
  4. Wide choice of content. By concluding the franchise agreement, clients get access to more than 400 casino games among which you can find a slot machine according to your preferences, branded products of the company, broadcasts, and an extensive line with more than 50 sports and 400 monthly events.
  5. Professional support. The Unibet franchise assumes round-the-clock communication with the customer support service (live chat, e-mail, and a telephone line for users from Russia). Consultations are provided in 10 languages.

The Main Things About the Unibet Solution

Cooperation with one of the major bookmakers in the world is a good way to enter the market with professional support and a guarantee of a quick payback.

Advantages of the Unibet franchise:

  • Speed of launch. It takes several days to launch a network project (during this time, the contract will be concluded, and the technical basis will be set up).
  • Legal status. The bookmaker operates in accordance with the regulations of the authorities of Malta.
  • Impeccable reputation. The franchisor is proud to work with the world’s leading brands, and it is actively expanding its network and serves over 5 million users from the four corners of the earth. If you launch a project under the name of the famous brand, it will guarantee you a stable increase in customers from the first days of work.
  • Branded services. Operators can use the supplier's affiliate program, a refund option before the end of the event, a news channel with statistics from the largest analytical agency Betradar, unique bets (bets on players' injuries and other extraordinary events), etc.

To conclude an agreement, just contact Smart Money managers. We will take care of all the organizational issues and provide legal support.

We offer the best gambling solutions: multi-currency payment services, security programs, ready-made content, unique HTML5 games, and turnkey casinos.

Start making a profit with Smart Money! Contact us:

Hans Adrian

B2b Gambling Business Advisor & Strategist


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