Online casino arbitration is one of the most profitable ways to make money on the Internet, especially for professional webmasters. Gaming sites also receive a good profit in the form of an ever-growing conversion of customers.
For a start, let us come to grips with a few basic concepts:
Contractors are private webmasters or companies that work directly with affiliate programs, CPA networks or advertisers (in our case, online casinos). There is only one goal — to make money by reselling and pouring traffic to the casino.
Since casino arbitration is, first of all, the interaction with people, it is important to understand the concept of the target audience of online gambling resources.
A distinctive feature of the audience is the desire to play casino games in order to have a good time and, if possible, hit a big jackpot.
Do not focus on those people for whom an online casino is the main source of online income. Such gamblers simply cannot place big bets, and they think about each step several times before they take it. For operators, this can end in the loss of profit.
The target audience, on which you should pour when you are working with an affiliate program, can be divided into two categories:
The indicators of the best target audience for a profitable offer look like this. These are men from 25 to 55 years old, with steady jobs, and the upper-middle-income. They are interested in good cars, cinema, social networks, entertainment, travel, dating, and other attributes of a wealthy life.
As for the geolocation, it is worth paying attention to the European market and the CIS countries. The most profitable casino traffic arbitrage is in Russia. Then go Ukraine, Kazakhstan, Azerbaijan, and Belarus. When promoting a gaming site in Europe, you need to take into account the cultural characteristics and legislation of each country.
Casino arbitration involves the use of various sources of Internet traffic. So and in no other way operators can receive the maximum profit, and the webmaster — a lucrative compensation for his work.
At the end of 2019, the information portal VC.ru held an opinion poll on what sources are most often used for the conversion of players.
The results are the following:
Targeted advertising in social networks
Advertising in search engines
Advertising in push-notification
Casino traffic with the use of social networks has become one of the most profitable promotional methods over the past few years.
Its advantages are:
The main disadvantage is the problem with the administration of resources, which closely monitors the published content. To pass moderation, arbitrators use cloaking. The essence of this SEO method is to demonstrate different options for the same page to search engines and websites.
One of the most effective ways of pouring traffic to the casino is to work with opinion leaders. On Instagram, these are popular bloggers with a huge number of followers. They will write a beautiful post about an online casino on their page, give good recommendations, and will be happy to answer any questions in comments.
The services of opinion leaders, especially famous ones, are quite expensive. But the volumes of the obtained traffic will cover all costs.
The casino traffic arbitrage in Telegram allows you to merge the conversion by purchasing advertising both in this social network and in other sources. It is important to post relevant and catchy information every day. Here, schemes of earnings, stories about big wins, and press releases of new slots can be used.
As in the case of Instagram, the Telegram audience prefers high-quality content with a minimum of “water” and reliable data.
Casino traffic in VKontakte is considered the most expensive one. To reach high conversion rates, you will need a dozen trust VK accounts, special software, and fresh proxy addresses.
If you adhere to these conditions and use the original content, you will be able to count on ROI (return on investment) in the range of 100—120%.
This is one of the most effective sources of Internet traffic. A significant contribution to the success of advertising is made by the pre-landing — a landing page to which visitors come before going to the casino website and making the first deposit.
A popular topic of pre-landing is the “luxurious life”; images of ATMs, banknotes, and premium cars are also in-demand.
However, casino traffic with the use of teaser networks gives an aggregate figure of ROI. Even if everything is done correctly, you will only be able to rely on 70—90% of the return on investment.
This is an old and proven conversion method, which has more than once proven its viability and effectiveness. To set up arbitration with the help of search engines, you will need to have the initial capital, which includes a payment for hosting and a website and services of designers and copywriters. With the right promotion, all the expenses will be covered in the shortest possible time.
Among the disadvantages, we can name the high probability of being banned by the administration of search engines. It is rather difficult to promoting the right key queries since gambling is banned in many jurisdictions. However, if you use cloaking correctly, you will achieve good results in a short time.
Advertising in push-notifications has become one of the main trends of 2018, which smoothly moved to 2019 and 2020. What are they? These are short but informative messages aimed at a specific segment of Central Asia.
There are proven platforms that offer advertising. The technology increases the number of users all over the world, gradually replacing the traditional methods of arbitration in iGaming.
Arbitration is mutually beneficial cooperation between two parties. Operators receive a conversion increase on the gaming site, which brings a higher profit.
The question of how much money the arbitrator will receive depends on the chosen interaction scheme.
Casino traffic is an important element of a prosperous gambling resource with a high profit. To attract players, a variety of sources should be used. Teaser networks, popular search engines, and social networks are also suitable.
Both sole proprietors and large firms that offer multi-level affiliate programs are involved in the arbitration. Which cooperation scheme to choose depends only on the operator, the specifics of his business, and the size of the budget for advertising.
The Smart Money company offers an effective promotion of your gambling project. We will develop an original marketing strategy that will definitely bring the desired result. We guarantee that the number of active visitors and the level of profitability of the business will increase.
From Smart Money, you can order a ready-made turnkey online casino. The solution already has the built-in affiliate programs that will provide sufficient traffic in the future and become a “plum” of your gambling establishment.
To place an order, you can contact us:
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