The Features of Casino Broadcasts on Twitch and Kick

Smart Money experts talk about the promotion of entertainment projects on Twitch and Kick. You will learn about monetisation methods, basic costs, and profitability for entrepreneurs.

What Is Casino Game Streaming

The concept can be explained as online broadcasts of such solutions as slots, live sessions with dealers, roulette, blackjack, and poker on Twitch, YouTube, or Kick platforms. Viewers watch the actions of video bloggers in real time, chat with each other, and follow referral links to the operator.

Key characteristics of the tool:

1. Format. Bloggers are broadcasting live, showing how they play for actual money or in a demo mode. The content is accompanied by comments, humour, as well as reactions to victories and defeats.
2. Interactivity. People can write in the chat, discuss what is happening on the screen, and offer bets or slots for the next round. This creates the effect of a “joint game” and develops a powerful community.
3. Marketing goal. Streaming is aimed at attracting new online casino visitors. To do this, affiliate links are placed in the description or chat. By clicking on them, customers register, make their first deposits, and start spinning the reels in slots.

History of the Market Formation

Initially, casino streaming was a niche category on Twitch. The relevance of game broadcasts came thanks to charismatic bloggers who gathered thousands of viewers. At the same time, other thematic formats were developing: lifestyle, videos about food and travel, etc.

In 2020–2021, there was a boom in this direction. The rapid growth of the audience was caused by the active implementation of blockchain, as well as the confident transition of gambling to an online format. Many bloggers began to play slots and place big cryptocurrency bids, which caused a stir among their subscribers.

In 2022, Twitch banned streams from casinos without a licence, as a result of which some creators switched to the Kick resource (founded by Stake). Here, betting content became a key user category and brought the company huge popularity.

At the moment, Kick has become the main hub for organisers of such broadcasts. YouTube remains a place for video reviews and recordings of live streams. Twitch is a premium portal where well-known and registered operators are represented.

According to Strmlytics, at the beginning of 2025:

• Kick controlled more than 50% of iGaming traffic;
• about 25% of broadcasts were accounted for by Twitch.

Online resources are visited by tens of millions of viewers who make paid subscriptions, follow referral links, and actively interact with each other. Entrepreneurs record a 20–30% increase in deposits among players from streaming communities.

The Benefits of Broadcasts for Casino Owners

The concept has long ceased to be just entertainment and has turned into a powerful advertising tool for entrepreneurs. Thanks to the combination of emotions, interactivity, and personal trust in bloggers, providers get unique opportunities to attract and retain customers.

Real-Time Marketing

Unlike traditional promotion, where users see only a static banner or video, the organisers of broadcasts ensure the effect of live presence.

Viewers watch a real game, share their opinion in the chat, ask questions, and instantly receive answers. This creates a stronger emotional contact than with any other type of digital marketing.

The integration of referral links directly into the transmissions makes it easier to switch to an online casino. People can visit the website and start playing literally in one click while their emotions are at their peak.

Low Cost Per Lead and High Conversion

The key advantage of the described tool is the chance to attract a solvent audience.

Those gamblers who come on the recommendation of their favourite blogger trust their choice and often make initial deposits. The conversion of such traffic will be 30–40% higher compared to clients attracted through standard marketing campaigns.

The cost per lead remains quite low. This distinguishes broadcasts from the promotion through Google Ads, social networks, and other communication channels, with tough competition and restrictions on advertising.

Increased Engagement and Retention

Live streaming turns betting into a social event. Viewers do not just watch videos, but are happily involved in the process. They discuss strategies, offer slots, and argue about the chances of winning.

This format motivates players to perform the following actions:

• try new products;
• take part in tournaments;
• join the group of fans around the streamer.

This creates a loyal community that regularly places bids and brings good income to operators.

Improving the Image of iGaming Brands

Collaboration with top bloggers helps to quickly expand coverage.

Pragmatic Play, Hacksaw Gaming, and other manufacturers have achieved a sharp rise in the level of recognition due to the active integration of their products into casino broadcasts.

Developers use logos, exclusive bonuses, and unique tournaments that are displayed during the show. As a result, entertainment firms are increasingly associated with emotions, drive, or victories, rather than with intrusive advertising.

The Economy of Gambling Streams on Twitch

To organise them, it is necessary to make a correct strategic choice of partners and strictly follow regulatory rules.

Current State of Affairs

The platform's audience is highly engaged and ready for impulsive actions. Viewers willingly comment, text in chats, and click on the links recommended by streamers.

From the entrepreneurs’ point of view, the Twitch economy is becoming less profitable for the following reasons:

1. The digital portal has tightened its policy regarding casino content. For example, referral links were banned, and cooperation was allowed only with licensed companies. For businessmen, the changes brought additional compliance costs, as well as expenditures for auditing and working with certified suppliers.
2. The price for attracting leads has increased. Without direct affiliate links, it is difficult to convert customers. Project owners have to spend more money on integrations, promotions, and payments to bloggers.

At the same time, Twitch retains a high-quality audience:

• 60% of viewers are men aged 18–34;
• 75% of accounts registered in the system are male users.

This demographic group most often becomes loyal to iGaming platforms and brings good income to providers.

For premium gambling brands working in regulated jurisdictions (such as the UK or Germany), Twitch remains the most effective channel for driving traffic, despite rising costs.

Key Monetisation Methods

Let us consider how operators generate their revenues:

1. Referral programs. According to statistics, the conversion of viewers into players on Twitch varies from 2% to 8% depending on the streamer’s charisma and the attractiveness of the offer. Customer acquisition can be paid for according to different schemes, but most often, it is CPA, Revenue Share, or a Hybrid model.
2. Donations and subscriptions. Signing up for viewing a channel can cost $4.99–24.99, of which the organizer of a broadcast receives 50–70%. Donations are transferred both to the blogger and to the owner of a gaming site using PayPal, crypto wallets, and other financial instruments.
3. Advertising and sponsorship. Casino streams form a direct association of the enterprise with entertainment and excitement, which increases conversion in the case of repeated contacts (for example, through e-mail marketing).

Players who come from broadcasts usually make more deposits because they already have trust in the operator. The ARPU indicator from such clients will be 25–40% higher when compared, for example, with traffic from classic advertising (Google Ads or Facebook Ads).

Main Cost Items

The budget is normally spent on the following areas:

1. Payment to streamers. Experienced bloggers can ask for up to $5,000 for one broadcast, while the services of beginners will cost $300–500.
2. Bonuses. The average cost of a large promotion is $500–3,000. However, the viability of such activities is also high: they increase conversion by 1.5–2 times.
3. Technical support. This is the price of developing and supporting a referral system, tracking deposits, and generating reports. If project owners work with several streamers, then they will spend $2,000–5,000 per month on the associated infrastructure.

Promotion of iGaming Brands on Kick

In a short time, the platform has become the main competitor of Twitch, especially in regard to casino broadcasts.

The key advantage of the digital resource is its liberal policy toward entertainment content. Both betting streams and referral links are allowed on Kick. This approach dramatically increases conversion and reduces the cost of a lead.

Advantages of Working with the Portal

Let us consider the main benefits of cooperation with the portal:

1. Favourable economics. Instead of spending on bypass mechanics, entrepreneurs can work directly with the audience: integrate their casinos into the broadcast, use bonus codes, and hold joint competitions.
2. Loyal monetisation. Kick offers comfortable conditions for streamers’ earnings. Bloggers receive good income from subscriptions and donations, which motivates them to create more content for the gaming niche.
3. Interested audience. Clients of the platform are younger and more dynamic. The basic group consists of men aged 18–34 from the US, Canada, and Europe. Besides, the digital resource is actively scaling. Rapid penetration into other regions (Latin America and Asia) makes the portal promising for project owners looking for rapid growth in new markets.

Kick makes it possible to integrate direct referral links and promo codes, due to which:

• the conversion of viewers into gamblers increases from 6–12% to 3–8% on Twitch;
• each FTD costs operators $150–250 and brings an average of $1,500–3,000 LTV.

Main Costs of the Provider

Let us consider the key budget items:

1. Payments to streamers. Popular bloggers charge $5,000–15,000 per week of broadcasts. The fee can also be calculated using the CPA (for each new player) or RevShare (20–40% of the income from attracted clients) schemes. It is more profitable for entrepreneurs to combine these 2 modes. It minimises the risk of overcompensation and stimulates long-term profits.
2. Sponsorship and bonus pools. Online casinos fund free spins, cash drops, and challenges in real time.
3. Technical and operational expenses. This is support for affiliate programs, player tracking, and AML monitoring of deposits. Large providers spend $3,000–5,000 per month on IT infrastructure. If an entertainment business works in a licensed zone (for example, in MGA), then compliance and reporting costs are also added.

The Main Things about Casino Game Streaming

Broadcasting such content is an effective method for attracting and retaining solvent clients.

Key aspects that operators should take into account:

• The advantages of the approach include rapid growth of a loyal audience, low cost per lead, as well as increased engagement and retention of regular customers. The image of iGaming brands is also improved, as is their positioning in the international market.
• Twitch and Kick are the most popular portals for streaming. The first one has a loyal and highly engaged audience, but it prohibits the publication of referral links. The second resource is not so strict in this regard, which made it the industry leader.

The Smart Money studio supplies advanced solutions for the gambling business. From us, you can order payment, bookmaker, or lottery software, as well as equipment for land-based halls, and much more.

Order service