Develop Efficient Online Casino Design under a Professional Guidance from Smart Money

When players access an online casino website they want to feel comfortable during the entertainment process. An operator needs to consider that his visitors are eager to begin playing as fast as possible. So, an overly complex design will prevent them from receiving the best user experience (UX) that will lead to the drop of the acquisition rates.

At the same time, the simplistic design also scares away potential depositors. They do not consider such online gambling establishment professional and opt for more profound internet casinos.

The designers’ department at Smart Money consists of numerous specialists with extensive experience in casino development. Our experts are eager to share with you the list of most common issues in design and possible ways to solve them. Apart from the theoretical background, you can always get acquainted with other services that we supply and order the necessary solutions, including a turnkey online casino from scratch.

Buy

Registration Details

The first environment that a player faces if he wants to join an online casino is the registration page. It is essential to ensure a person understands everything well here since the correctness of personal information is vital for both the operator and players.

Typical mistakes

Among the most common mistakes and deficiencies during the design of a registration page, operators tend to:

• request an email confirmation of the successful registration that can distract a person from the process or get into a Spam folder that will take additional time to respond;
• repeat the form fields (usually an email or password) that increases the registration time and annoys a person because of the necessity to duplicate the data;
• locate the form fields in several columns, disturbing the vertical or horizontal layout of the registration and distracting a player from efficient filling;
• miss the field requirements (symbol number or restrictions) that make players guess what they are allowed to type and what is forbidden.

Correct design

The right approach towards setting up an efficient registration process includes the following features that operators are suggested doing:

1. Interpretation of the registration advantages motivates players to create new accounts.
2. Alternative methods of signing up through social networks make the UX more comfortable.
3. Visible password entering excludes typos.
4. The security level of a password indicates how an operator cares about users.
5. The usage of the final validation page instead of an email confirmation makes the process faster and more convenient for players.
6. Confidentiality reminder ensures visitors of complete security of personal data.
7. The typing requirements allow registrants to come up with the desired name and password quicker.

Smart Money has conducted in-depth researches to figure out the best registration layout for online casinos. Our experts are able to configure any gaming environment with a unique approach and an efficient set of functions. Order the best casino organization services at Smart Money to eliminate possible mistakes during the buildup process.

Order service

Searching Peculiarities

The extensive searching functionality allows players to control their navigation around the online casino and turn back in case they are lost. The precision of search queries and the display of results are the key points that platform visitors access the casino.

Common issues

Here, the typical mistakes in the development of efficient searching possibilities are:

• limited results that rely on a precise query by a player;
• implementation of searching possibilities in a form of links;
• a complete absence or insufficient searching filters;
• the lack of quick searching categories, such as Favourites, New, Last, etc.

Correct casino design

An appropriate design of searching possibilities allows players to find the desired entertainment content quicker. Also, it enables better UX from trying new games that can be easily accessed from the categories. This helps an operator promote fresh games and see the users’ satisfaction level.

It is important to configure the searching features in the following way:

1. A comprehensible searching toolbar alleviates the access to the necessary gaming content.
2. Searching suggestions allow players to hit the desired results faster due to the popularity of the requested games.
3. A standard location of a searching toolbar (usually on the top left or right corner) for players to notice it as quickly as possible.
4. The usage of particular categories instead of the searching bar on separate websites that allow getting to the desired games much quicker.

Contact Us Page

The setup of the contact page also requires additional attention. Players value a lot when they contact real support services instead of chatbots that do not provide helpful answers. Timely interaction with players allows noticing website failures (if they exist) and resolve the possible problem much more efficiently.

Frequent issues

The typical mistakes during the design of a Contact page include:

• the presence of the Help button only during the gaming process and not on the website itself;
• the inability to access a chat with live support team without a registration;
• inconvenient location of a live chat button (inside the Help page, for example);
• the necessity to mention personal information before accessing live chat.

Correct online casino design

Good to know that specialists at Smart Money are always ready to suggest the right configuration for such vital aspects as communication with clients:

1. The live chat features or the Help page should not be the main focus of the website but must be still easily found and accessed in case of an urgent necessity.
2. A detailed explanation of solutions on the most popular issues is still necessary in addition to the presence of a live chat.
3. Unobtrusive display of live chat possibilities for players to be able to resort to quick help any time they might have troubles with the gaming process.
4. A minimal request for personal information will ensure a site visitor is not scared away and proceeds to the discussion of the issue with the live chat representative.

Depositing Process

It is the most important stage for a player in an online casino. A person spends his money on entertainment and wants everything to proceed smoothly. The playing funds get to the operator through banks, e-wallets, mobile service providers, or other payment systems.

Typical issues

An operator has to ensure his clients feel comfortable while depositing to the online casino. The most common mistakes to avoid are:

• weak passwords that can lead to easy hacks and stealing of money;
• the lack of proper security measures while entering the data;
• overly strict security measures that constantly require to enter additional personal data.

Correct website design

By contacting Smart Money and discussing the best depositing process with our specialists, an operator can improve the process in the following ways:

1. It is essential to offer an extensive list of possible payment methods. Besides, an operator must specify the withdrawing terms and conditions for players to understand what they should expect.
2. In case of differences between depositing and withdrawing, an operator needs to focus players’ attention on this.
3. Straightforward access to a depositing and withdrawal page must be backed up by comprehensible form filling.

Elements Positioning

During the website development, an operator should be aware of the most productive patterns of data location. It is not wise to centralize all important information in one area of the website. A knowledgeable distribution of data will increase the time that players spend on the platform.

The most popular patterns used on gambling websites are:

The Main Things about Efficient Design of an Online Casino

The page layout is similarly important in an online casino as its gaming content. Therefore, an operator should consider many important aspects during the elaboration of a website design. Smart Money gladly helps develop an efficient casino design, specifying the main mistakes and solutions to them.

Our proficient team of designers points out the most common solutions to the issues that operators face during the development of a casino layout:

• During the registration on a casino website, it is essential to interpret the registration advantages, allow signing up through social networks, make visible passwords for players’ convenience.
• The searching around the site is easier for players in case of an accessible searching toolbar, available searching suggestions, and the usage of particular categories.
• The players’ feedback is also very important for enhancing UX, so the live chat, detailed explanation of solutions and minimal request for personal information will boost the clients’ trust significantly.
• The money depositing process gets easier if there is an extensive list of possible payment methods, understandable differences between depositing and withdrawing, and straightforward access to a transaction page.
• Two website layout configurations — F- and Z-patterns — are particularly efficient for keeping players longer on a website and easier comprehension of information for them.

Smart Money understands how significant it is for operators to ensure convenient website navigation and pleasant UX. Therefore, our experienced team of designers assists every client in a unique way, considering his operational area, audience, and content type. Order a turnkey casino development at Smart Money and receive an in-depth elaboration of a platform design, avoiding most mistakes.

Order service

Reach us out via any convenient communication method:

• Skype: sm.pay
• Telegram: @spinwin
• e-mail: manager@sm-pay.com
• the feedback form.