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  • What are the Legal Steps for Starting an Online Casino? The Smart Money Expert Answers

What are the Legal Steps for Starting an Online Casino? The Smart Money Expert Answers

Updated 29.04.2020

If you want to set up your own online casino, it is essential to follow a few legal steps to reach the ultimate goal — earn your first profit. It may not seem like an easy path to cover but be sure, the payoff is definitely worth it. So, in order to launch your own gambling business, you should be able to:

  • Get an online gambling license.
  • Purchase gaming software and administrative tools.
  • Design your personal website.
  • Hire a support team.
  • Start an advertising campaign.

Ways to set up an online casino

How do You Start a Successful Gambling Business Legally?

Of course, one of the most tempting things here is to avoid most of the legal stages and save some funds. However, the result may be quite tearful. Local authorities, where you provide the services of your illegal casino, use modern technologies to track down such establishments and simply ban them. You probably don’t want to risk your business, so it is highly recommended spending some extra resources to ensure that there is no outlawed activity in your actions.

Moreover, by the end of 2018, only 10% of the existing online casinos were illegal. This proves how beneficial it is to get yourself an official gambling platform instead of trying to hide from the authorities like prey. So, let’s see what legal steps you should take to start an online casino.

Get an Online Gambling License

This is probably the most crucial step in your plan. An online gambling license is a key difference between a legal gaming establishment and an illegal one. It provides you with a permit to offer your services on the territory of certain countries and receive subsequent income through the official bank accounts.

First of all, you need to find jurisdiction to host your business since not all countries have already established online gambling laws. The most popular ones are the offshore states that offer quite favourable conditions for the new operators. Among the commonly used ones are:

  • Belize
  • Costa Rica
  • Curacao
  • Malta
  • Gibraltar
  • The Isle of Man
  • The Netherlands’ Antilles

These countries have special gaming commissions that review all applications and issue gambling licenses to the operators. Contact the local authorities to find out the latest list of documents needed, requirements from the potential casino owners, and the pricing for the licensing services.

The ability to provide services on a legal basis gives you not only a chance to avoid punishment, but also has a set of other benefits to struggle for:

  1. The opportunity to work with the most reliable banking affiliations to get the minimum commission fees for using their services.
  2. Cooperation with the trustworthy gambling software providers that are known for their best games and convenient administrative tools.
  3. The ability to install the latest payment systems capable of swift deposits and withdrawals.
  4. Extra help from decent partners to expand your area of influence on the market.
  5. Exclusive status of an international brand for your gambling platform.
  6. Trust from your players that will bring more money to your online casino.

Purchase Gaming Software and Administrative Tools

Next step to cover is the purchase of reliable games and analytical tools for your platform. Here, you must choose the target audience to work with since it’s nearly impossible for a new casino to attract all age categories at once. After deciding with the topic, you must find a trustworthy software manufacturer to buy the games from. Nowadays, there are dozens of them on the market, so it is recommended to contact only the proven ones for smooth cooperation. Here are some of those who have already earned a solid reputation on the market:

  • Novomatic
  • Betsoft
  • NetEnt
  • Mega Jack
  • EGT
  • Playtech
  • Amatic

If you are unsure of anything that these teams offer, feel free to ask for demo versions of the games and even administrative systems to test. Only after you believe everything works smoothly and you enjoy the result, issue your orders. A single company may not have everything you might want, especially if you would like to design your own games, so it is also advisable to resort to a few of them to get the maximum result possible.

Design Your Personal Website

Online gambling casino features: infographic

You definitely need a platform to locate all the ordered software, so developing a convenient site is also a crucial step to cover. There are a tremendous number of companies on the market who are ready to design you an ideal platform according to your needs. The shortlist of the must-have features on your site must include:

  • pleasant interface that would correspond to the chosen topic;
  • intuitive navigation to let the players quickly proceed to the gaming process;
  • secured environment to prevent all the possible breaches;
  • convenient administrative system to maintain the site’s smooth work;
  • protected transaction system to secure the players’ money;
  • easy-to-use support team tools for quick response in case of any malfunction;
  • progressive statistical and analytical functions.

Hire a Support Team

Next step is to take care of the smooth gaming experience for your players. Of course, there may be some malfunctions that you can’t predict from the beginning, so you will need a reliable team of employees to solve these issues promptly and professionally.

Usually, such people don’t require additional rundown about dealing with the most commonly occurred problems. However, if there are particular issues that may happen only with your platform, it is essential to provide some training for your workers to let them help your clients regardless of the problem.

Of course, professional support team workers will ask you for a higher salary, but you will be sure that no problems prevent your players from enjoying the gaming process and eventually return more. Here, it is essential to remember the golden business rule — the more you invest, the more you get back.

Start an Advertising Campaign

It is finally time to make your online gambling platform popular. Luckily, with the advent of modern technologies, advertising doesn’t need to be in a physical form anymore. You may start a promotional campaign anywhere on the internet.

The most popular areas of advertising are social networks. With so many people spending half of their day scrolling down their news feed on Facebook, Instagram, Twitter, Reddit, and others, all you need to do is just make sure they notice your ads in during their socializing routine. Your advertisements shouldn’t be imposing or self-promoting. You must explain to the ordinary people why they need to join your online casino.

Apart from that, there are also other ways of luring people to your gambling platform. The most effective ones are:

  • YouTube content
  • Google Ads
  • SEO articles
  • Personal blogs

Do you remember the golden business rule? Here, things start to be getting tricky. Statistics show that if you want a constant increase in the number of visitors, it is essential to reinvest up to 70% of your total revenue into advertising. This will guarantee more and more people seeing your brand and eventually joining your casino.

Is There a Legal Way to Shorten the Time of a Launching Procedure?

Do you want to set up your casino as quickly as possible? You will need up to 2 years if you don’t have enough experience and do it all by yourself. However, Smart Money offers unique turnkey business options that allow shifting all responsibility onto its experts. They will complete all the steps mentioned above in up to 3-6 months. You will just consult them and give your insight on the future online gambling platform.

Hans Adrian

Hans Adrian

B2b Gambling Business Advisor & Strategist

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