Gambling is a complex and comprehensive type of business activity, to optimize and improve the quality of which the special casino management software is required. Management programs are the foundation of the entertainment resource and unite numerous functionality of the platform (from the integration of new software to the control of the payment services and statistical data).
Smart Money experts have collected comprehensive information on software solutions for business in gambling sites management. Today we will tell about the following:
- what casino management software is;
- what casino CRM software is;
- what the main modules of the internal platform of the gambling resource are;
- how the platform functional for online establishments is arranged.
Referring to Smart Money, you will receive expert advice on any issues of conducting and managing the gambling business. We offer a wide range of ready-made solutions for business and the possibility of developing exclusive services on a turnkey basis.
The functions of internal management and casino accounting procedures are the main basis for managing entertainment resources. Comprehensive software is the "foundation" of gambling location.
The casino management system is a structured set of programs and analytical components for obtaining, organizing and processing any external information. In general, it is an automated scheme that requires minimal human interference.
Due to the availability of management tools, the owner of a gambling establishment can monitor and analyze every aspect of the platform work: from employee actions to the credit history and time of each user’s gaming session. This is the optimal way to present a full-fledged entertainment resource and select the most effective business development strategies.
Depending on the provider and the wishes of the operator, the casino management system may have a diverse set of options. As a rule, modern solutions have such a set of options:
- control of slot machines (automatic financial accounting of slots, control of electronic mechanisms of the device, reporting on the technical condition of the machine, adjustment of payment tables, etc.);
- control of the game zone (monitoring of game trends, analysis of user preferences, information on game session period, notification about winning results);
- analytics of the game process (client base, statistics of frequent visitors, checking users from the “blacklist”, monitoring customer activity);
- accounting and financial analytics (storing the establishment financial history, managing cash registers, reports on winnings, managing options to accept online bets, etc.);
- cross-selling (work with providers, customer satisfaction, reporting on the work of intermediary companies: restaurants, bars, taxi services);
- financial transactions (checking bank card status, statistics of non-cash transactions, tracking chips flow, instantaneous elimination of errors in service payment process).
The list of options may be supplemented and expanded. Generally, providers try to customize systems not only to the client’s desires but also according to the criteria of the modern market. The quality of services directly affects the number of users of the site and the general opinion about the operability and attractiveness of the gambling location.
The up-to-date product of managing solution for business in gambling is divided as follows:
The special program is used for registration, accounting of visits to an establishment, processing statistical data, and issuing requests for personalized cards. The software permits customizing a variety of database search criteria and gets information about any client actions.
Game Results Analytics
The software is used to track users online. The product allows viewing clients’ history for any time period and displays information on average bets, time spent at the machine, game results, etc.
The software searches for appropriate players in the database and provides counting session results (including bonus accruals for each specific user).
A module is widely used in onsite halls. The software records the session results at tables and presents analytics with an instantaneous display of credits.
Casino accounting software is a comprehensive module that controls all types of financial transactions. The development allows obtaining reporting data for any period duration and automatically generates reporting information relating selected operation categories.
The module is easily configured as per rules and procedures accepted in each individual establishment. For example, the system can have the function of currency conversion at the optimal rate.
The casino management software is aimed at implementing a comprehensive control and gambling site analysis. The module includes a set of functions for the automatic generation of reporting documentation, statistics recording and analytics of visitors and employees of the establishment.
A system is developed to create an internal database of location personnel (questionnaires, work experience, photos and other information).
Module operation is aimed at collecting a dossier for each user of the site: preferences, time and duration of visits, session results, credit history and much more.
Bonus Offer Analytics
The casino management system also includes the control of the user's bonus account: the accrual of additional points, the calculation of awards for active behaviour on the site, the withdrawal of winning funds to pay for related services.
The software allows creating access levels and defining the rights to use the internal function of the site to certain programs, for example, restriction of access to financial statements, control of employees during certain operations.
This module can be considered as related to casino accounting software. It requires preliminary designed systems for which internal accounting documentation will be compiled in the future.
Casino accounting procedures are carried out automatically and do not require the interference of third parties.
The policy of focus on the client is the way to the successful conduct of any form of activity, and the gambling sphere is no exception. Casino CRM management system significantly simplifies business processes and allows building the most efficient relationship with any client.
CRM is a multifunctional set of software solutions for business aimed at increasing efficiency and improving the quality of service provided.
The basic list of CRM software solution features:
- automated database creation;
- providing simultaneous access to an open information database for each of the departments and branches of the company;
- coverage of detailed information on each item of the products and services of the establishment;
- provision of contextual search through sorting programs, filters and queries on the specified criteria;
- preventing unauthorized editing of records;
- automatic filling of the most popular positions and requests;
- control of personnel work performed;
- defining the percentage of clients who left, assigning a percentage for sales;
- processing bar codes, interaction with scanners;
- manager control;
- visualization of expenses and revenues of the company;
- providing remote access to internal systems.
As a rule, casino management software is conveniently integrated with any third-party software solutions and may be upgraded depending on the requests of the owner. Functional of the software allows organizing the most efficient system of relationships with the site visitors, automating site control operations, significantly expanding the audience and entering new markets.
The rapid development of interactive technologies has significantly expanded the functionality of Internet sites.
Operators can use three main types of software solutions in their work:
- Downloadable software. Offline provisioning requires downloading and installation on the client’s personal device. Distinctive features of the system: ease of operation and the ability to use without access to the network.
- Virtual platforms. These are products developed on the basis of Flash technologies. Access to gaming solutions and a user interface is provided from any device with Internet access.
- Mobile sites. This is a unique version that makes gambling entertainment accessible from any gadget. Mobile casino is a new fashion trend that is confidently conquering the international market. According to statistics, for 2018, more than 60% of the gambling industry turnover accounted for precisely on mobile platforms.
The online casino platform is a poly-structural management system of the establishment. The software contains tools for scheduling, analytics, monitoring and tracking all the actions of the site.
Casino management software has the following properties:
- SEO-module (set of solutions for marketing promotion of the site);
- security (availability of secure servers, use of closed codes, etc.);
- platform adaptability (open source allows integrating any third-party software);
- master operation (unified service for branches and departments of a gambling establishment);
- anti-fraud system (the program blocks multi-accounts and prevents various fraudulent activities from visitors to the site);
- bonus system (managing bonus client accounts, conducting promotional programs).
One of the constant advantages of modern online casino platforms is its flexibility. The software literally adapts to any external changes, user requests and new trends.
The Smart Money catalogue presents up-to-date solutions from the leading world-renowned providers.
We are glad to offer the following casino systems:
- Gaminator. This is a multifunctional solution, performed in three versions. The multilingual system is equipped with current payment services and is pleased with an extensive selection of games.
- Win&Win Casino. This offspring of the Israeli provider impresses with its functionality. The platform is considered the most profitable solution for sites providing services in the territory of the Russian Federation and Ukraine. A large set of games in combination with a user-friendly interface and excellent visual design makes the system one of the most popular and sought-after gambling in the world.
- Superomatic. The platform demonstrates excellent payback performance and is pleased with the fast connection, data backup option and a unique security system.
The main advantage of cooperation with Smart Money is loyal prices and an individual approach to each client. We provide not only ready-made solutions for sale but also the software for rent.
We offer games of Amatic, Microgaming, NetEnt, Playtech, Novomatic, IGT, software for mobile casinos, provision for establishments with a live-broadcasts option.
Exchange terminals, equipment for bingo halls, profitable affiliate programs and multi-currency payment services are available. For those who want to become the owner of an exclusive gambling project, there is a turnkey casino service. We will take care of all questions on the design of a site, software solution integration, an organization of technical and legal support.
Start a profitable business with Smart Money today:
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