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How to Open an Online Casino: The Working Principle of Gambling Site

Updated 29.04.2020

The rapid development of interactive technologies has led to significant growth of all sectors of the economy. The gambling industry was no exception, but also one of the first to use innovative tools and implement the most popular trends.

Smart Money experts provide regular oversight of the market, and therefore always up to date with the latest news of the gambling business. Today we will consider in detail the ends and outs of how do online casinos work, the components to ensure the functionality of the establishment, what tools are used to attract the audience, what is a random number generator and current trends in the gambling market.

How Does Online Gambling Work: Statistics of the Industry

The first online gambling appeared on the Internet at the very beginning of the 21st century. Entertainment almost instantly won the hearts of players from the United States, but in Europe, the popularity is almost not gained.

The rapid growth of the virtual industry occurs in 2007. It is no secret that at this time in most countries of the world the authorities began to introduce strict rules of control of land-based sites or a complete ban on the gambling organization.

By the end of 2007, the turnover of the online industry amounted to about $10 million. Today’s figures are very impressive: in 2018, the volume of the virtual market reached the level of $3.9 billion. According to experts, by 2023 the industry’s revenue will exceed $5.2 billion. At the same time, the mobile segment already accounts for more than 60% of the total profit.

How Online Casino Works: The Reasons for the Virtual Services Popularity

The main advantages of the online casino:


Availability is one of the unquestionable virtues of the virtual segment. How do online casinos work: the principle of operation, a set of entertainment content, simplicity and convenience of the user interface — each of the components is aimed at overcoming the restraining factors. Virtual resources, in contrast to physical locations, ignore such positions as geographic location or visiting time. Casino site is available to fans of excitement at any time and in any corner of the planet — just a mobile device with access to the World Wide Web.


Online casinos profitability

The volume of the entertainment market was mentioned above. According to statistics, in 2017, the income level of the Internet industry was equal to the turnover of all physical establishments in Europe.

How Do Online Casinos Work at a Minimum of Expenses

In comparison with the launch of a land-based gambling zone, it takes much less money to organize an online establishment. The operator does not need to spend the budget on a rental of premises, purchase of furniture and equipment, hiring staff, authorization of gambling products.

The principle of online resources is based on a specialized platform with a set of ready-made software and clever marketing campaign.


Answering the question of how casinos work, it is impossible not to touch upon the issue of availability and compatibility of modern platforms with any operating systems. Online resources adapt to the needs of customers as fast as possible: now you can find sites that support almost all existing platforms (for instance, Android, iPhone).

New trends

Modern players instantly appreciate the advantages of establishments that accept cryptocurrency for payment, as well as locations with the function of live broadcasts, elements of augmented reality, mobile versions and chatbots.

A distinctive feature of online resources is the diversification of services. In addition to the standard set of entertainment (for example, classic fruit slots), visitors of Internet sites can try their hand in completely new directions: from games with a live dealer to interactive sports betting, from eSports tournaments to lottery draws.

Multicurrency support

Reviewing the issue of how an online casino works, it is important to touch upon the topic of payment services. If land-based establishments accept to pay, at best, two types of currencies, then a huge variety of financial options are available for visitors to virtual platforms.

The modern establishment absolutely must have multicurrency support: to accept local money (depending on the geography of the resource) and support the manipulation with digital money.

An interesting fact: about 28% of the total number of entertainment services offer their customers the opportunity to replenish deposits and turn their winnings into bitcoins (you can always get a detailed piece of advice about the nuances of organizing a bitcoin casino from Smart Money experts).

Free games and bonuses

No offline gambling establishment can boast of free services. But looking at the site, the player can always opt for free solutions and enjoy the process of the game without having to replenish the Deposit. In addition, a lot of other nice bonuses are available:

  • cash award for signing up on the website;
  • reward for attracting new customers;
  • prizes for account replenishment;
  • free spins;
  • special offers and progressive jackpots.

Round the clock technical support

Game resource works on the principle of the most convenient communication with the user. Any question of technical or consulting nature is solved as soon as possible — the player just writes to the chat or leave a request for a call-back. Physical establishments rarely have such a level of service.

How Does Gambling Work: Software Selection Nuances

Specialized solutions with a number of characteristic features are used for the organization of entertainment sites. For example, the underlying resource framework is a multicomponent structure with a set of specified parameters and functions.

As a rule, the platform provides the following actions:

  • integration of entertainment software;
  • payment processing;
  • storing the history of user visits;
  • ensuring the safety of visitors;
  • constant overview of resource efficiency.

One of the most important factors in the choice of platform is operating adaptability. The Smart Money catalogue presents the best systems from leading providers. We bring to your attention solutions from Gaminator, Win&Win Casino, Superomatic.

How Online Casino Works: The Gaming Software

Gaming software for online casinos

The vast majority of modern gaming solutions are created using HTML5 technology. The universal programming language allows you to create colourful and exciting games, not inferior to offline analogues and also have the following advantages:

  • a complete adjustment (games run on any device);
  • excellent graphics;
  • practical functionality;
  • open code (this feature allows you to adjust at any stage of content formation);
  • minimum financial outlays for development;
  • run in the browser without having to download additional software.

A variety of entertainment makes it possible to fully enjoy the gameplay and discover completely new horizons. For example, users can play for free and use the content as training materials — intuitive simple interface and clear rules allow you to learn the nuances of the gameplay, to develop your own winning strategy.

The Smart Money catalogue presents the best solutions from Novomatic, Playtech, Microgaming, IGT, NetEnt. The live casino software is also available.

Online Casino: The Working Principle of the Random Number Generator

The answer to the question of how the casinos work is quite simple — the system of each of the slot machines in the establishment is based on the principle of a random number generator. Being developed more than twenty years ago, the scheme of RNG has come to us relatively unchanged. Modern developers can only add related security systems. For example, the latest development is an attack-proof 128-bit MD5 cryptoalgorithm. In this case, 32 characters with hexadecimal characters are used to write this code.

The slot machine excludes the slightest possibility of external influence on the structure. Rigging the results and fraudulent actions are completely excluded from both the players and employees of the establishment.

Details of the Payment Services Work

The invariable stage of interaction with the site is the registration procedure. By providing his/her personal data, the user confirms the status of the player and can replenish deposits and encash winnings.

The working principle of the online casino guarantees the privacy and security of players. All information about financial manipulations is stored on special servers in offshore zones (access to data is closed even for representatives of government agencies).

Absolutely different schemes can be used for working with money: payments to a bank card, replenishment of electronic wallets, money transfers in cryptocurrency.

One of the most popular services is an electronic voucher Finstrum. The service is compatible with the most popular systems and allows to pay for the services of Internet platforms without additional registration on the providers' websites and guarantees complete anonymity of users (a detailed description can be requested from Smart Money managers).

How to Open an Online Casino with Smart Money

Even 5-7 years ago, an entrepreneur in the gambling market could count only on his own strength. Now we are ready to offer a profitable alternative — a “turnkey casino”. Our staff will take care of all issues related to the development and launch of the project: strategy preparation, website design, software integration, affiliate programs connection, technical support, legal business and advertising promotion.

We will solve all the issues of registration and collection of documentation, purchase of license permit, the conclusion of cooperation agreements. With a comprehensive approach, you will not only discover completely new horizons of development but also be able to recoup the starting costs in six months.

Smart Money has a loyal pricing policy, is always up-to-date news of the gambling market, provides consulting services and a wide range of ready-made solutions for gambling projects of any format. In our catalogue, there are fruit and themed slots, online casino software with the option of live broadcasts, stock exchange terminals, the Homeplay system, payment services, affiliate programs, equipment for bingo halls. The entire range is available for purchase and rent.

Order an expert consultation and create your own gambling project today:

Hans Adrian

Hans Adrian

B2b Gambling Business Advisor & Strategist

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