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Useful Facts for Operators on How Players Choose Online Casinos

Updated 30.04.2020

In the conditions of fierce competition, operators are most concerned about how players choose online casinos. Hundreds of new gambling sites are being opened every year. However, visitors prefer one or two services, taking the rest of the projects less than enthusiastic.

Online casinos: useful facts for operators

The Smart Money team has collected the main criteria for choosing an online casino, knowing which, the owner of a gaming location can count on consistently high profits and a permanent audience.

Why do Players Choose Online Casinos: Key Advantages

The first thing worth mentioning is the benefits and unique functional features of internet locations compared to traditional land-based venues.

Why do players choose online casinos? The main arguments in favour of the internet format are as follows:

  1. Variety of bets. Limits and pay-outs in online casinos stand out from offline establishments’ offers. Firstly, multicurrency support plays a great role here (transactions are possible in almost any monetary unit of the world). Secondly, a gambler can count on wagers ranging from one to several hundred dollars in an online casino. Besides, a visitor to an internet portal can bet not only on the outcome of a game but also on the results of his or her competitors, and other side actions.
  2. Online casino availability. We are talking about the opportunity to play games 24/7 without wasting time on the road. Besides, there is no need to follow a dress code. The mobile format deserves special attention. By the end of 2018, more than 70% of gamblers preferred such projects to traditional sites.
  3. Free play. When it comes to demo versions of gambling products, the question of how to win in an online casino loses its relevance. Free entertainment content is an ideal way to demonstrate the variety of offers and create the most comfortable gaming experience for users.
  4. Online casino privacy. A visit to a land-based venue requires multi-level identification (up to the verification of fingerprints). At the same time, online players get the opportunity to maintain incognito status. Personal information is encrypted and stored on remote servers. It is not subject to public disclosure (except in cases regulated by the security rules of an internet resource).
  5. Loyalty programs. Customer service includes not only technical support. Each visitor can count on traditional online casino prize pay-outs and additional monetary rewards for any active action (registration, account replenishment, participation in seasonal promotions and tournaments, friend attraction, etc.).
  6. Online casino reliability. Technical failures are eliminated in record time. Information about financial transactions is available for review. In addition, a player can contact the customer support service at any time.

Online Casino Selection Criteria: Image of an Ideal Resource

Online casino selection criteria: ideal site

Quite often, gamblers are looking for a gaming portal by entering the request “how to win in an online casino?” However, substantial pay-outs are not always the decisive factor. Potential VIP users are more interested in a new gaming experience and an emotional component but not in a money issue.

Let us consider what should be in an online casino to attract and retain the audience:

Internet Project Reliability

This is a complex concept, which includes:

  • competent customer service;
  • licensed software;
  • well-thought-out security policy;
  • online casino privacy;
  • open, transparent information about financial flows;
  • positive feedback from partners and other gamblers.

Content Selection

It is quite simple to find out how players choose online casinos. It is enough to get acquainted with the trends of the gambling market. For example, live sites are right up the top today. At the same time, traditional one-armed bandits receded into the background, giving way to bright plot slots.

A reliable gaming site should offer its audience a wide range of entertainment solutions:

  • live sessions (real-time broadcasts from the gaming halls of the largest casinos in the world are popular today);
  • plot machines with additional thematic rounds;
  • card simulators with an extended range of bets;
  • tournament competitions;
  • skill-based games (the size of the winnings does not depend on luck but a gambler’s experience).

Convenient Navigation

Online casino availability and practicality can be determined by several criteria.

Navigation and design elements affecting the profitability of a gaming service

Website component

Short description

Visual design

We recommend avoiding too bright shades and the abundance of coloured spots. The pages of a gaming portal should not evoke associations with the New Year tree.

The ideal solution is simple lines, laconic design in neutral shades, and the maximum amount of useful content

Registration form

The sign-up field should catch a user’s eye in the first five seconds of visiting a site. In this case, the search for the desired section will not cause a loss of interest in the desired game.

Another practical and popular option is the verification of a player's identity through social media

Personal account

This useful page allows a client to feel his or her importance. Information about personal statuses, various statistical tools, a menu for quickly switching to payment services, elements of saving current game settings automatically, and other options can be placed in this section


Prompt client support is one of the key factors for success, profitability, and online casino reliability. Moreover, communication by e-mail and in a chat with a bot is not enough for a modern user.

An operator should offer its audience a wide range of means to get in touch with technical services:

  • feedback form;
  • e-mail;
  • instant messengers;
  • social networks


The section with answers to frequently asked questions will help players reduce the time needed to search for relevant information. It will allow them to pay more attention to the gaming session itself

Payment Services

Payment software: services for online casinos

The more tools presented on a casino site, the better. For example, support for traditional bank transfers, electronic wallets, and virtual international services is relevant nowadays. Besides, payments at online casinos can be performed in cryptocurrency.

Another important aspect is the speed of operations. The platforms providing the withdrawal of funds within a few minutes (it is relevant for virtual wallets and Bitcoin tools) receive the greatest respect and recognition. As for payments at online casinos with the participation of banks, they can take up to three business days.

The list of online casino selection criteria includes the limits of money transfers. We advise operators to abandon any restrictions, providing the audience with almost complete freedom of financial operations (except for situations when it comes to financial security and guarantee obligations of an enterprise).

The Main Things about the Selection of Decent iGaming Portals

Online casino selection criteria can be very diverse. Some users are interested only in the variety of bets. At the same time, others are looking for exclusive gaming novelties or the possibility to perform quick payments at online casinos.

  • The main thing that operators have to remember is the focus on the audience.
  • Offers and developments should be aimed at personalising services and providing a positive gaming experience.
  • A high level of users’ trust significantly increases the profits of online projects.

Leave a request to Smart Money managers. We will select the best solutions for your start-up. They will bring your project to a new income level.

The company's assortment includes unique gaming products and an extensive choice of original developments. We also offer full technical support for start-ups.

Your online establishment is doomed to success with the Smart Money team.

Hans Adrian

Hans Adrian

B2b Gambling Business Advisor & Strategist

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