Improving Online Casino Attendance: Learn Universal Strategy

The lucrativeness of an internet casino is directly dependent on the volume and quality of web traffic. Dozens of nuances influence the attendance of iGaming projects, including competent advertising, the availability of a bonus programme, and reliable payment systems.

For operators, it is not enough to simply buy an online casino in 2023. An entrepreneur needs to make every effort to attract quality visitors to a gambling site.

The Smart Money team offers to get acquainted with the main ways to increase internet traffic in 2023. Order a turnkey casino solution and organise a profitable enterprise.

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Competent Marketing Campaign for a Gambling Site

Owners of iGaming start-ups and popular online projects are constantly investing in their advertising. This is the only way to increase the attendance of a site by attracting targeted traffic.

The main methods of promoting turnkey gambling projects and other online casino software solutions are:

1. SEO optimisation. The task of an operator is to adapt the gaming system to the regulations of popular search engines — Google, Yandex and others. In order for an online casino to be displayed in the top search engine queries, the manager needs to structure the site and fill it with links and useful content.
2. SMM advertising. This is the promotion on popular social media — Facebook, Instagram, Telegram, etc. Most often, operators use targeting with the placement of relevant links to go directly to the site. When launching an SMM campaign, you need to take into account the restrictions on gambling advertising in some social resources.
3. E-mail distribution. If at the time of registration on the site, punters consented to the processing of their data (including their e-address), an operator can set up an effective e-mail campaign. As a rule, gamblers are notified about current promotions, new slot machines, discounts and other activities within the iGaming project.
4. Affiliate marketing. The entrepreneur delegates the tasks of casino promotion to partner services. Affiliates work only with selected categories of customers, bringing interested and solvent traffic to the site. For their work, partners receive a fixed payment or a percentage of the net profit of the casino.

The maximum growth of the target audience is provided by the use of a few marketing tools at the same time — SEO, SMM, e-mail newsletters, and affiliated services.

An Interesting Loyalty Program of an iGaming Resource

Nothing attracts punters more than generous bonuses that come in addition to the main prize money. Therefore, a competent loyalty system is becoming an important indicator of the growth of online casino attendance.

A balanced approach to the distribution of points will help attract a new audience to the gambling site and retain regular customers.

Starting Bonuses for New Players

The organisation of a turnkey online casino and other legal entertainment projects, as a rule, is based on connecting three types of starting promotions:

Wagers

Distribution of bonuses in a turnkey casino business and other iGaming projects is complicated to imagine without the use of wagers. This is the number of bets for money that a gambler must make before withdrawing bonus funds from an online casino.

As a rule, operators set wagers in the x5–40 range. The number of required bets directly depends on the size of the starting bonus: the higher the surcharge, the more additional sessions the punter needs to play.

The use of wagers is an effective means of combating bonus hunters. This category of gamers registers in an online casino with the sole purpose of receiving welcome bonuses without further activity on a gambling site. Such clients will not bring profit in the long run, which is why operators set wagers.

Bonuses for Regular Customers

Incentives are used if gamers have already registered on the site, made deposits or had several successful sessions, but then stopped playing or started visiting the gambling site irregularly.

The pessimistic scenario can be radically changed by creating a well-thought-out bonus program for the best turnkey online business experience.

As a rule, the loyalty system includes:

• cashback (return of part of lost bets from all games on or from selected categories of entertainment);
• bonuses for the number of completed rounds and referred friends;
• promotional codes to start a session with a certain amount on the balance;
• VIP solutions for regular customers (gifts, discounts, increased cashback);
• access to paid in-game tools and premium products (exclusive content, tournaments);
• seasonal campaigns with a fixed prize pool;
• free spins and jackpots.

Sophisticated CRM System for Casinos

It is difficult for an entrepreneur to keep track of all the players, their activity and bonuses. The logical choice is to buy an internet establishment with a built-in CRM system.

The turnkey casino software is created on the basis of Big Data technology. The service collects and processes terabytes of information about the clients of the gambling site, their preferences and reactions to the received bonuses. The CRM system gives a clear picture of the business processes in the enterprise (what areas to develop, where to optimise costs, how to improve the image of the operator, etc.).

The main functions of a modern CRM program are:

• collection, transformation, structuring and analysis of data on the operation of the gambling site;
• creation of a loyalty program taking into account starting bonuses, wagers, and payments to regular customers;
• analysis of the reaction of punters to the bonuses provided to them;
• launching marketing campaigns to attract targeted online traffic;
• reporting on business processes within the establishment;
• search for ways to optimise the costs of an iGaming site owner.

The creation of an internet casino, as a rule, already includes a strong CRM module. In addition, entrepreneurs can integrate an external service into the structure of an already operating casino site.

What Affects the Attendance of an iGaming Project

The success of a gambling site is made up of a dozen factors, which include the presence of a competent marketing strategy, a reasonable bonus programme, and a good CRM system.

Consider what things an entrepreneur needs to remember before opening an internet casino:

Licensing in a Prestigious Jurisdiction

Most often, gamers trust sites with a permit from offshore zones. Such countries have earned an impeccable reputation for creating a safe gambling environment over the past 20+ years.

When placing a bet, users are 100% sure that their winnings will be paid out in full, and the casino itself works honestly and transparently. Moreover, all prizes are subject to a minimum tax (0.5–2%), while the laws of many European countries require the winner to pay 15–20% of the winnings as income tax.

Creating an online casino in 2023 is profitable in such offshore countries and territories:

• Gibraltar;
• the Isle of Man;
• Malta;
• Curacao;
• Belize;
• Kahnawake;
• Alderney;
• Costa Rica.

Well-Thought-out Financial Module

When choosing an online casino, gamers pay attention to the following parameters:

• the limit policy of the operator (max and min restrictions on deposit and withdrawal of funds);
• speed and variability of transfers (the ability to make quick payments using bank cards, electronic and mobile systems, vouchers);
• multicurrency (support for operations in global and local currencies, as well as in crypto money);
• minimum commission deductions (ideally — 0.5% for replenishment of the deposit and withdrawal of prize money);
• user-friendly payment system interface with a wide range of additional tools (creating reports, setting up automatic transfers, cashback).

Universal Catalogue of Entertainment

Gamblers are attracted by diversity when dozens of interesting titles from the best software manufacturers are collected within one amusement platform.

In 2023, the following types of entertainment deserve special attention:

1. Live games. Users choose live content through communication with a live dealer. In addition, customers are confident in the absolute honesty of the final results on the scoreboard. The croupier randomly forms a winning combination without the intervention of the RNG and alternate ways of computing.
2. VR casino. The graphic content in such games goes to a completely new and unexplored level. Gamblers feel as if they are watching a movie in an IMAX cinema — such a deep and realistic picture is guaranteed by VR technology. Based on VR, not only slot machines, but also 3D card simulators with the effect of presence in land-based casino halls are created.
3. Instant games. Entertainment with a clear storyline, convenient lobby and short rounds (2–3 minutes). Users participate in immediate sessions between the main sessions in slot machines, bringing additional profit to the operator.
4. Video slots. Games in the traditional casino format also deserve attention. In 2023, many developers are releasing cluster slots. In such titles, prize combinations are formed most unexpectedly, and bonuses appear with an enviable frequency.

The Main Things about the Development of a Successful Gaming Site

Smart Money offers to order turnkey casinos for a quick start in the industry. Our solution is wide-ranging.

You will get:

• a catalogue of modern entertainment;
• a well-thought-out financial module;
• a secure gaming platform;
• stylish frontend;
• a powerful CRM system for data collection and analysis.

You have a unique opportunity to start a profitable business in one of the most prestigious jurisdictions. We will help you obtain licences from Malta, Curacao, Costa Rica and other countries.

• The growth of internet casino attendance depends on a competent marketing strategy. Most often, entrepreneurs use e-mail marketing, SMM and SEO promotion, and affiliate services.
• An effective bonus policy will help to attract new customers and keep old ones. Most often, operators offer starting rewards with wagers and promotions for regular customers. These are cashback, activity points, jackpots, free spins, and one-time and system gifts.
• You can increase attendance by connecting modern games and reliable financial instruments. Licensing in a prestigious jurisdiction will also enhance customer confidence in the casino.

Create a promising iGambling enterprise with Smart Money. There is an excellent opportunity that you might find in our catalogue — turnkey casino websites for sale.

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