To find such an offer as a turnkey casino website for sale is only half the battle. In order for the project to bring a good income, an investor needs to make every effort to attract and retain customers. The volume of traffic directly affects the competitiveness of a start-up and its turnover.
The Smart Money team has gathered comprehensive information about the features of high-quality turnkey online casinos and the best ways to monetise this type of business in 2023.
By the end of 2020, the total market’s turnover reached 2.262 trillion dollars. Net revenues of companies working in the niche were about 400 billion dollars, and 65 billion of this amount came from the online segment.
According to H2 Gambling Capitals forecasts, the turnover of the digital sector will grow by 7–10% annually in the next 5 years.
Today, the situation with an online gaming sphere looks like this:
It is possible to evaluate the profitability of a turnkey casino business using the following financial indicators:
If we take the total casino profit as 100%, the net income will be about 30–40%. Most of the proceeds will go to cover operating expenses:
One of the most convenient and fastest ways to enter the market is to buy an online casino from a trusted supplier. Such a decision will save the investor from unnecessary time and financial expenses and allow him to focus on the monetisation of a start-up.
Criteria for choosing the best turnkey online business:
A licence is one of the main documents that regulate the operation of a gambling establishment within the legal framework. Having the appropriate permit, entrepreneurs can get the following benefits:
The development of a reliable turnkey casino solution in the Smart Money studio involves the acquisition of a licence in the world's leading gambling jurisdictions.
We offer assistance in legalising your projects in such countries as:
At the beginning of the last year, the share of mobile traffic reached 50.8% of the total volume of digital casino visitors. The rapid growth of the market has led to the Mobile First phenomenon: all gambling trends are first developed for mobile platforms and only then adapted to work with desktop traffic.
One of the reasons for the development of the industry was a radical change in the policy of the largest IT corporations and access to new markets. Since 2020, operators can launch and promote iGaming content through the Google Play platform.
The quality and variability of financial systems directly affect the security of the website with slot machines, its profitability in the market, and the volume of traffic.
Casino owners can work both with local services, focused on accepting only the national currency, and international structures.
Today, the most popular ones are payment systems with the following functionality and characteristics:
The decision to create online casino software solutions with many types of gambling entertainment guarantees a consistently high interest of the audience and a constant increase in the number of active users.
The most popular casino games in 2023
One of the most promising niches of the industry is products with live dealers.
A unique feature of such solutions is that the croupier does not play against a specific user, and all his actions are recorded from several angles, which excludes the very possibility of foul play. Thus, gamblers can count not only on a transparent and honest result but also develop unique strategies to increase their winnings
An interactive form of mobile gambling based on AI technologies.
Advantages of the Telegram project:
The most interesting trend of 2023 promises users a truly unforgettable experience.
The latest industry developments from Microgaming, NetEnt, and other well-known brands allow players not only to take part in a card game or roulette but also to communicate with other users, walk around the virtual gambling hall, and interact with non-gaming objects
Solutions with interesting plots
Traditional fruit-themed slots have faded into the background, giving way to the games with a gradual development of the storyline, the possibility of choosing a character, and side plot twists
Games of skills
Interactive content in which the amount of winnings depends on the personal skills of players.
Casino visitors can experiment with strategies, unlock new levels, buy additional attributes that will help them to increase the size of prizes, etc.
The main task of operators is to correctly form the marketing strategy and focus not only on the constant increase in the amount of traffic but also on raising such a figure as customer lifetime value.
In order for the launch of the turnkey casino software to pay off in record time, Smart Money experts offer entrepreneurs to use the following tools and services:
Additional ways to increase the profits of an online casino
Optimisation of administrative and financial functionality
This is a multi-level program aimed at reducing the internal costs of the project.
As part of the strategy, operators can:
It is possible to optimise the operation of the platform and increase traffic by adding new options and sections to the platform. For example, integrate a section with live entertainment, eSports betting, and much more
Increase in the commission percentage
The program is popular in such spheres as poker rooms and network start-ups. The main thing is to strike a balance and offer customers alternatives or new gambling services on time
The level of loyalty of the audience depends not only on the quality of software and the variety of content. An important role in the retention of users is played by the bonus program.
Let us consider a list of the most popular options in 2023 according to Smart Money experts:
The gambling industry continues to be the leader in terms of growth rates and is considered one of the most promising markets for investing in 2023.
The Smart Money company will advise you on how to open an online casino taking into account the latest industry trends and what actions need to be taken to ensure the fastest payback of the project.
We offer comprehensive ready-made solutions and a wide range of products for business scaling, such as:
For all questions, please contact our managers.
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