The digital gambling industry is growing rapidly. In the first month of 2020, the volume of the global market increased by 3%.
Despite the large-scale development of the online segment and the rapid increase in new customers, many users continue to worry about the security of slot machines.
The audience survey about the popularity of specific casino platforms was conducted using an anonymous questionnaire.
Experienced users who are familiar with the nuances and opportunities of the market participated in this research. Therefore, the answers were as honest as possible, and they deserve the closest attention of operators.
Let us take a closer look at the poll results:
The majority of online users choose a platform on the basis of its information content. The broader the coverage of capabilities of the resource, the better.
We are not talking about the wide product range and the rules of games. Users are interested in:
The result of the survey only confirms the statistics of the Google Research Centre ― more than 70% of network users prefer to communicate with the support staff rather than search for the necessary information all by themselves.
Moreover, it is important for gamblers to be able to contact specialists at any time of the day and get the most prompt response.
Having decided to buy online casino solutions, operators should take care of the optimisation of the support service in advance. They will need to:
According to Google research, users manage to assess the quality of a website in the first 3–5 seconds. This time is enough to form the first opinion of the platform and concentrate on studying the necessary information.
Our advice is to choose a laconic design without too much advertising, pop-ups, animations, and other components that can slow down the load performance of the page.
The main parameters for assessing the quality of such an offer as the turnkey casino website for sale:
One of the most effective ways to increase brand awareness and the flow of new customers is to offer users innovative online casino software solutions.
Fruit-themed “one-armed bandits” are rapidly going out of style. The trend of 2021 is the maximum approach of casino slots to the standards of multiplayer computer games.
Top 5 casino solutions that can help entrepreneurs to gain the confidence of the audience
In new games, the outcome depends not only on luck but also on the skills of users. Slots of the latest generation give gamblers enhanced gaming capabilities. For example:
According to the analysis conducted by H2 Gambling Capital, in 2021, 23–25% of the total market volume is accounted for by the development of turnkey casino software with live games.
The rapid growth in the popularity of live content started at the beginning of 2020. Due to the cancellation of all mass events, games with live dealers have become one of the few alternatives to sports betting
Games in the VR format
More than 80% of the capacity of the virtual industry is concentrated in the gambling segment.
Innovative technologies make the game sessions as realistic as possible. The latest developments from Microgaming and NetEnt allow casino visitors not only to enjoy playing the solutions with the feeling of immersion but also interact with the following non-game items:
This format of the game allows participants to communicate in informal surroundings, look for like-minded people, and develop the most effective strategies.
Additional features include:
The establishment of the turnkey casino business with social content is practically the same as the process of traditional gaming sites formation. But the principle of project monetisation is completely different, and in such enterprises, there are no cash payments of winnings.
All the prizes that users receive motivate them to keep playing. It can be:
An anonymous survey of users showed the following result: first of all, customers pay attention to the information component, the functionality of a gaming site, and the range of content.
But there are also other aspects that can greatly affect the attendance of the casino platform. Among them, we can name:
Most experienced gamblers visit casinos to have a pleasant time but the audience is also interested in the quantity and quality of the ways to withdraw funds. The more payment instruments there are on the website, the wider is its geography and the market coverage.
There are several most recognisable payment systems for gambling platforms:
One of the most significant trends in the digital industry is the Mobile First phenomenon. All new products are first developed for mobile platforms and then adapted to other types of traffic.
Because of the fact that games on mobile devices were extremely in-demand at the beginning of 2021, the share of the mobile market for the first time exceeded the volume of desktop platforms, amounting to 52.8%. According to analysts of H2 Gambling Capital, by 2025, more than 58.4% of the revenue of the gambling industry will be accounted for by the mobile audience.
Against the background of the global popularisation of mobile technologies in the gambling sector, another trend has emerged ― the active development of the turnkey casino solution in Telegram.
Advantages of working with the messenger:
Money rewards and other formats of loyalty programs not only affect the level of confidence of users but also maximise customer lifetime value.
A variety of bonuses has a positive effect on the company's image, motivates gamblers to stay on the website, and can return those customers who have stopped visiting the platform.
Among the most popular bonus programs, there are:
Considering the current trends and prospects of the gambling market, the decision to buy an online casino in 2021 is the most profitable investment. The industry is experiencing unprecedented growth and will continue to actively gain traction in the coming years.
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