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How to Choose a High-Quality Online Casino: Recommendations from Smart Money


If operators decide to connect modern and secure iGaming software, they will avoid many problems in the future. The reliable solution contains a catalogue of modern entertainment, a high-quality financial module, and a powerful website.

Online casino on a turnkey basis

Entrepreneurs do not need to understand technical and legal nuances ― all they should do is to buy online casino solutions on a turnkey basis from Smart Money.

Licensed Software for the Legal Business

The possession of a licence is a guarantee of legal operation in the chosen jurisdiction, which gamblers will always appreciate.

Entrepreneurs can choose one of several popular schemes for launching a turnkey casino business:

  • purchase an online platform with the subsequent acquisition of a permit with the help of the specialists of Smart Money;
  • connect a casino under the White Label agreement, working under the sublicence provided by the parent company.

In 2021, it became very common to start gambling projects in offshore zones. About 70% of all iGaming brands operate according to the laws of offshore countries. This trend is affected by both the minimum fiscal burden on the business and the high level of confidence of gamblers in licensed casinos.

It is possible to establish the best turnkey online business in the following jurisdictions:


The oversea territories of the Netherlands issue one permit for several types of virtual gambling. Operators can offer users slots, card games, lotteries, live entertainment, and bingo.

The jurisdiction has loyal taxation: operators have to pay only 2% of the net profit annually


The country abides by European laws. A stable political and business environment has been created here.

The validity period of the local permit is quite long ― 5 years. Moreover, operators do not need to renew the document or pay the state fee every year. On the basis of the licence, it is also possible to obtain a Maltese resident card


The jurisdiction issues 2 types of permits: licences (for legal entities with the local registration) and certificates of conformity (for foreign companies).

One licence covers all types of gambling. Entrepreneurs are exempt from VAT, real estate taxes, and the distributed profit tax

The Isle of Man

The jurisdiction is located in the EU area but the local government offers more flexible and loyal conditions for establishing turnkey casino projects.

The Isle of Man has a well-developed telecommunications system, there is no exchange control, and there is a minimal tax burden


In the territories of the United Kingdom, all entrepreneurs pay the lowest income tax ― only 0.15% of their annual income.

The country actively promotes the gambling business, offering operators a simplified registration procedure and report delivery

Characteristics of a Profitable iGaming Project

Profitable online casino: characteristics

The main parameters that distinguish a good turnkey online casino from a low-quality product:

Well-Thought-Out Gambling Platform

A powerful backend is the basis of any virtual project. All entertainment, financial instruments, and other components are installed on the website, so it is logical that the backend is reliable and has high-performance indicators.

Brief description of a high-quality casino platform:

  • good performance (trouble-free operation under increased loads on the IT infrastructure of the website and quick response to all requests of operators and customers);
  • excellent adaptability (smooth business scaling: information transfer to a new server, the connection of external programs);
  • availability of a reporting system (options for the formation of financial, accounting, and statistical results of work of online casinos);
  • simple management (affordable administration of the turnkey casino solution without the need to involve external specialists);
  • high level of security (availability of anti-fraud services to prevent hacker attacks and other types of fraud).

Moreover, entrepreneurs should pay attention to:

  • the date of release and the latest update of the platform;
  • availability of secure hosting;
  • the ability to connect additional mirrors to a gaming site.

Interesting Catalogue of Games

Gambling solutions are the first thing users pay attention to when they visit the gaming site. Therefore, the development of turnkey casino software is impossible without a high-quality product range.

Features of a modern catalogue of casino games:

  1. Variety of genres. Users can spin reels in slot machines, place bets in table and live games, guess the combinations of numbers in lotteries and bingo, and participate in virtual poker tournaments.
  2. Availability of solutions from well-known manufacturers. When launching a gaming site, you should focus on products from Microgaming, NetEnt, Pragmatic Play, Playtech, and Novomatic. The assortment of these providers fully covers all the needs of gamblers: their catalogues include slots, card games, poker, and bingo.
  3. Stylish design. Games with 3D and VR elements that make the picture as realistic as possible are in great demand. It is good when the design of a slot machine is aligned with its plot. Users get a holistic picture and spin the reels with pleasure.
  4. Original mathematics. Solutions with cluster formation of prize combinations when paylines are created in the most unusual way are extremely popular today. The world’s leading developers pay great attention to bonus rounds and create full-fledged mini-films with a non-standard plot.
  5. Generous bonuses. Free spins, scatters, wilds, risk games, multipliers ― all this attracts a solvent audience to the website.

Reliable Payment Module

It is impossible to develop good online casino software solutions without connecting a powerful payment system.

Features of a reliable and in-demand payment service:

  • multicurrency (support for operations in global and local currencies and digital money);
  • processing of various payment methods (with the use of electronic payment systems, bank cards, vouchers, mobile transfers);
  • flexible limit and commission policy (an opportunity to independently set the commission percentage, as well as maximum and minimum limits for the deposition and withdrawal of funds);
  • risk management for a thorough examination of all money transfers;
  • two-level verification service at the time of making a transaction (personal data checking, password entry, and identity authentication using an SMS message or a voice call).

The Most Popular Casino Solutions: the Main Trends of 2021

Popular casino solutions: main trends of 2021

The gambling industry is growing rapidly. Some products (for example, fruit-themed slots) are becoming timeless classics, while other products (such as VR and AR games) are achieving the howling success.

Let us consider the types of iGaming software that are worth purchasing in 2021:

Bitcoin casino

Blockchain business projects hold leading positions in many economic sectors, and the gambling industry is no exception.

Bitcoin casinos attract investors with their decentralised operation, which does not depend on the government or any financial institution.

Gamblers also prefer to play BTC slots due to the high speed and anonymity of transactions and automatic control of the honesty of the outcome

Telegram casino

The solution is presented in the form of a multitasking chatbot. The virtual assistant manages the game on behalf of an operator and advises clients on all technical issues.

The creation of a Telegram casino helps entrepreneurs to attract a solvent audience from the social network, raise the company’s profile, and increase the level of loyalty of users to the gaming site

Live casino

A new round of popularity of live entertainment is associated with the temporary closing down of land-based gambling establishments due to the pandemic. Many casino visitors have switched to the live format and are unlikely to return to offline locations.

Live casinos support the live format of communication with dealers and 100% transparency of results. Moreover, users have access to additional bets on the outcomes of rounds with an impressive prize pool

Mobile casino

The development of a turnkey online casino for smartphones is not a new phenomenon. But it was in 2021 that the Mobile First trend finally consolidated itself. Now, programmers create a mobile casino and only then ― a desktop version.

Mobile platforms are distinguished by the high-quality UX design, the use of widgets, and gamification elements

VR casino

This is a system that has mostly VR content ― games that were created on the basis of virtual reality technology.

4D slots provide an incredible gaming experience. Users feel like they are watching a movie in the IMAX cinema: so realistic is the picture!

The Main Things about Choosing the Most High-Quality and Profitable iGaming Project

If you do not know how to quickly start an online casino with minimal initial capital, we would recommend you to turn to the managers of Smart Money and establish a company with a good return on investment.

We offer:

  • a ready-made turnkey casino website for sale;
  • project under the White Label scheme;
  • connection of a reliable online casino script;
  • development of unique HTML5 slots.
All solutions are available in a free demo version.

  • The launch of any casino project begins with the acquisition of a licence. The most popular jurisdictions for obtaining a permit are Malta, Gibraltar, Isle of Man, Curacao, and Alderney. You can also connect the casino under the White Label agreement and work under the sublicence of the parent company.
  • Characteristics of a high-quality iGaming project include a powerful gambling platform, a catalogue of casino entertainment, and a reliable financial module.
  • The most popular gambling solutions in 2021 are bitcoin websites, Telegram casinos, live entertainment, mobile games, and VR casinos. All products can be purchased from Smart Money.

Contact us, and we will help you to become the owner of a profitable gambling business!

Hans Adrian

B2b Gambling Business Advisor & Strategist


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