Online casinos are an honest and profitable business. The Smart Money company has prepared a brief guide for you on how a casino administrator can work legally and profitably in the conditions of modern legislation.
Creating a turnkey online casino begins with obtaining permission. Much depends on the choice of jurisdiction for licensing — from the coverage of the target audience and the amount of profit to the relationship with regulatory authorities.
Offshore jurisdictions that operators most often choose for issuing permits:
The island state is a member of the European Union, providing additional privileges for business:
Operators often register gambling businesses on the Isle of Man and note the thoughtfulness and loyalty of local legislation.
The main reasons to apply for a permit in the Isle of Man:
The overseas territory of the Netherlands, although it is part of the EU, offers more favourable conditions for starting a turnkey casino business:
The local regulator offers documents for various types of games, including online casinos, betting and lottery draw.
Benefits of licensing in Gibraltar:
Entrepreneurs who do not know how to open an online casino legally should also pay attention to prestigious European countries. Good conditions for operators are offered by Sweden, Estonia, Spain, Germany. Recently, online gambling was legalised in Ukraine.
A significant advantage of licensing in offshores is the ability to manage an entertainment site in the .com domain zone. As for European countries, resources that operate under local domains are considered legal: .eu (EU public domain), .de (address for sites in Germany), .ee (Estonian address), etc.
Operators that offer casino services in the European internet space get access to solvent web traffic. In the EU, sports betting, lottery draws, card games, and slot machines are very popular. You can look for a turnkey casino website for sale if you want to establish your brand in this business.
Entrepreneurs who open a turnkey casino or other iGaming project are required to comply with international AML and KYC policies. These are generally accepted practices in combating the financing of terrorism and money laundering, which are used in all legal states.
Installing security software is an excellent solution for protecting a casino site from fraudsters, timely customer identification and compliance with AML / KYC procedures.
Security software supports the legitimate work of casino operators by performing the following tasks:
Developing an online casino from scratch often includes installing a site mirror. The widespread opinion that the mirror is used for the illegal activities of the entertainment portal is fundamentally wrong.
Connecting a mirror site solves a wide range of tasks related to:
An additional mirror site is a guarantee of the technical power and security of any iGaming project.
The operator instantly pays winnings, quickly responds to DDoS attacks, and reports to regulatory authorities on time. All this minimises problems with the law, guarantees the honesty and transparency of the casino site.
In order to buy an online casino with good profitability, it is important for operators to take care of the competent marketing promotion of the iGaming portal.
Business entrepreneurs have access to various promotion methods, including SMM and SEO tools, and publication in the media. In order to avoid problems with the law, it is necessary to take into account the rules for marketing promotion in a particular jurisdiction.
We propose to consider the main approaches to the regulation of gambling advertising:
At Smart Money, you can buy a profitable ready-made platform. We will supply you with a modern package of the turnkey casino solution, including a catalogue of video games, a payment system, a CRM service and other useful components.
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