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  • Successful Casino Business: How to Increase the Outreach of Games

Successful Casino Business: How to Increase the Outreach of Games

Updated 27.07.2022

The prosperity and profitability of wagering projects largely depend on the efficiency of their distribution. In such an intensive competitive rivalry inside the gambling industry, it is important to produce modern entertainment content with proper promotion.

Casino business: gaming outreach

The experienced Smart Money company helps with the rapid distribution of solutions in prestigious jurisdictions. A professional team provides full legal and technical support for web projects and develops exclusive custom-made slot machines.

Methods of Delivering Casino Games

List of popular distribution ways include:

Collaboration with operators

These are the owners and managers of online casinos. They offer slot machines to the end users — punters.

The operators perform such tasks:

  • typeset separate pages for the products of each specific developer;
  • add slot machines to the general catalogue of video games;
  • publish the selected positions on the main page of the resource

Cooperation with aggregators

iGaming suppliers collect games from several manufacturers into a single API platform and then resell the finished product to entrepreneurs.

Depending on the assembly methods, there are:

  • video games with basic settings (min and max bets, denomination, and rotation modes);
  • systems supplemented with a convenient backend, bonus program, payment gateway, and security service

Placing games on official sites

Most prominent providers post offers on their branded platforms.

Punters visit online websites to be the first to play new games and get generous bonuses

Choosing the Right Method of Gaming Content Distribution

Gaming content distribution: delivery channels

The selection of delivery channels depends on the specifics of the entrepreneur's activities.

Here are some key factors:

  • issued licences;
  • targeted internet traffic;
  • frequency of new video game releases;
  • supported loyalty programs.

Advantages of Collaboration with Casino Operators

One of the main benefits is the placement of content on the most favourable terms.

The operator can:

  • publish new video games on the main page of the gambling resource;
  • launch joint tournament series;
  • organise seasonal campaigns.

All of this increases marketing efficiency and increases profits. In addition, working with a casino operator reduces the cost of game delivery due to the absence of intermediaries.

The main disadvantage of the scheme is the long integration of the product. As practice shows, a complete installation of a portfolio of video games takes 2–3 weeks on average.

Advantages of Working with Aggregators

The main benefit of the solution is the high speed of the content connection. Most often, aggregators use API tools. This helps to quickly install slots on any site, regardless of the computing language.

Most iGaming products come with a convenient administrative system (payment module, CRM program). Good equipment of the gambling platform also contributes to the growth of the audience.

Aggregators supply titles from dozens and hundreds of manufacturers. It is difficult to get unique conditions for copyright products, especially for novice studios. In this case, it is better to contact the entrepreneur and develop an individual promotion strategy together.

How the Top Software Manufacturers Work

Well-known developers use an integrated approach, collaborating with both operators and aggregators.

It is worth considering the experience of the studios with the largest audience coverage:

  1. Microgaming. The producer supplies games (such as slot machines, cards, arcades, and live entertainment) to 90+ aggregators and cooperates with 560 online casinos. The content is presented in many jurisdictions, including the promising markets of South America, Australia, and Southeast Asia.
  2. Evolution Gaming. The Swedish company interacts with 69 aggregators and 360 gambling sites. In July 2020, the provider acquired a stake in NetEnt, a well-known game developer. The main purpose of the deal is to strengthen its position in the promising US market. Evolution Gaming and NetEnt are actively using the cross-selling method to increase the outreach of video entertainment.
  3. Yggdrasil. The firm produces colourful slot machines and supplies them along with offers from other studios. The branded casino software contains entertainment from 7 partners, as well as a built-in transaction module, bonus program, and reporting tools. The provider also offers a package of services to increase the outreach of games for small studios.
  4. Playtech. The producer releases video slots and manages 20 subsidiaries. These are Eyecon, Quickspin, Sunfox, Ash, Playtech Origins, Playtech Vikings and other companies that create and sell content.
  5. Pragmatic Play. The developer has signed agreements with 57 distributors and 540+ operators. The unique solutions of Pragmatic Play are presented on the official website with a convenient classification system depending on the genre, mechanics, and theme of the game.

Smart Money: the Best Option for Distribution

Casino game distribution: expert assistance

The company offers comprehensive services for the delivery of gaming content. Smart Money has developed a universal wagering platform with original settings to increase coverage.

The main advantages of the branded product are:

  1. Easy integration. The firm uses flexible API tools that speed up software installation many times over.
  2. Wide equipment. Slots include a universal payment system, reporting module, and CRM service.
  3. Safety. The wagering platform contains a multi-factor verification program. The service prevents fraud and illegal access of minors to gambling sites.
  4. In-game tools. Smart Money organises multiplayer tournaments, progressive jackpot draws, and campaigns to attract a solvent audience.
  5. Powerful partner network. The brand has developed an affiliate program with unlimited potential for internet traffic growth. The professional team uses affiliate links, promotes the product in search engines, as well as works with bloggers and professional gamblers.

The Smart Money platform includes products from Microgaming, Gaminator, Endorphina, Rival Gaming and other developers. The operator can present original slots together with the solutions from industry leaders, which will positively affect brand awareness.

The Main Things about Increasing the Gambling Outreach

Developers can post finished games on their websites or interact with specialised companies — operators and aggregators.

  • Cooperation with entrepreneurs ensures the publication of content on favourable terms. The operators create separate website pages for game developers' products, organise joint tournaments, and launch a series of progressive jackpots.
  • Working with aggregators is beneficial due to the rapid integration of content. Entertainment comes with additional components (payment services and CRM systems).
  • Famous software manufacturers (for example, Playtech, Microgaming, Pragmatic Play and others) work with operators and suppliers and resell content to subsidiaries.

Smart Money offers complete solutions for the distribution of casino software.

We also develop custom slot machines using advanced technologies (HTML5, Blockchain, VR, and AR) and provide professional legal and marketing support.

Learn more about an effective distribution of wagering content by contacting our manager.

Hans Adrian

Hans Adrian

B2b Gambling Business Advisor & Strategist

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