Request via Telegram
Contact us
Connect the demo version
  • Blog
  • Sports Betting Business on the Web: Benefits and Trends in 2024

Sports Betting Business on the Web: Benefits and Trends in 2024

Updated 03.10.2022

Due to the Covid-19 pandemic, the wagering industry has moved online. Despite harsh global economic conditions, gambling has continued to improve gradually and bring high profits.

The online sports betting market is said to grow by 10.23% over the next 5 years. This forecast encourages operators to launch a successful bookie platform with a well-thought-out business strategy.

Sports betting business: benefits and trends

With Smart Money, you can learn the main sports betting trends and open a lucrative bookmaker project. We will provide all the necessary software components and professional help.

Online Sports Betting: Basic Facts

The demand for online wagering platforms has increased after the lockdown. According to research data from the University of Lund, Sweden, the number of betting consumers has grown due to easier access to sportsbook sites and their crossplatformity.

Wagering portals’ attendance rates are usually at the top during special events (tournaments, championships, boxing matches, etc.).

On web bookie platforms, users can see a variety of sports:

  • football;
  • horse racing;
  • basketball;
  • baseball;
  • tennis;
  • golf;
  • water polo, etc.

Benefits of Running a Betting Site

There are some advantages of working and earning with sportsbook programs in 2024:

  1. Ease of use. The owners of such platforms always gain good traffic, as many tournaments take place every day. This requires quality software to handle many bids before and during gaming championships. In addition, providers are now developing mobile wagering solutions, which simplify internet betting for users.
  2. Improved management. Keeping track of bids is hard, so novice operators need a multifunctional sportsbook to control the entire business on one platform. Modern betting programs have expanded features, including real-time analytics, reporting tools, player activity management options, and others.
  3. Quick start. An online sportsbook is easy to set up. Operators can launch wagering sites or apps and start earning profits in a few weeks.
  4. High popularity. Each kind of sport has a huge fan audience, so an elaborate betting business will receive feedback quickly. Various events are held many times a day, so there is a high and regular turnover of money and players.

Key Trends of the Industry in 2024

Sports betting: list of trends

The market has fierce competition, and it is legalised in many countries. The sphere is dominated by crucial wagering companies that attract customers with new technologies, cryptocurrency, personalised payouts, generous bonuses, etc. These firms are successful because of using the latest tendencies.

Let us review the most widespread novelties in the wagering field:



Live betting

Due to the pandemic, land-based bookmaker businesses were closed worldwide. Despite this, the internet wagering industry began to gain momentum, and live gambling became one of the favourite leisure activities.

In this type of entertainment, players place bids and get additional odds in response to what is happening during the match. It helps to get more control in sports wagering experience

Mobile betting

This trend has been gaining popularity in recent years. Most gamblers on the Internet place bids on smartphones and tablets. These devices have become an excellent alternative to stationary computers because they can be used anywhere.

Leading bookie agencies develop separate easy-to-navigate mobile apps for their clients

Betting exchanges

It is another type of wagering, where players place bets against other participants rather than a bookmaker. This method helps users get better odds and bigger profits for successful bids

Orientation on Europe

Industry specialists record high demand for matches in the region. The EU is where world championships, leagues and games are held most often.

The main part of the sector's income is brought by:

Virtual betting

The bookmaker sphere has recently been characterised by the rapid development of this segment in the USA and European countries. It happened due to the pandemic-related suspension of wagering establishments.

Players can place bids on computer-generated tournaments of different scales


Such electronic wallets are actively used on betting sites for payment operations. This financial method is based on Blockchain technology and includes digital coins (tokens).

Cryptocurrency is popular among betting enthusiasts for several reasons:

  • high speed of transactions;
  • independence from banks and authorities;
  • 100% security and anonymity;
  • lack of commissions

Betting without KYC

The modern wagering industry starts providing simplified registration of players. Users do not need to verify their identity through KYC (Know Your Client) instruments.

There are also many cryptocurrency sites without standard verification. All that visitors need for authorisation is an e-mail and e-wallet address

The Main Things about New Sports Betting Trends

Betting software: key notions

The industry is developing quickly, gradually introducing innovations. Players now have access to:

  • live and mobile betting;
  • payments in cryptocurrency;
  • simplified registration;
  • virtual sports events, etc.

The sphere representatives will support the course of internet activity, launching more well-designed bookmaker sites and mobile apps.

With the Smart Money aggregator, you can launch a sportsbook project with a diverse event line, reliable administration modules and quality support service.

Contact the company’s consultants to learn more about how to run a successful betting platform.

Hans Adrian

Hans Adrian

B2b Gambling Business Advisor & Strategist

Do you still have any questions? Ask an expert

It is important to enter the specified email to avoid fraud.


Open in the app
It is important to enter the specified skype to avoid fraud.


Contact us
Do you still have any questions? Ask an expert

Check the information used to contact us carefully. It is necessary for your safety.

Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

Previous Next

Order a demo version of the online casino

The first 10 days are for free!


Demo version of a casino

The first 10 days are for free!


Related articles

Read later
Configurator of a casino
Download presentation
By using this website you agree to use cookies as stated in

Download Smart Money presentation

Learn more
Configurator of a casino
Create a unique gaming site absolutely free!
Assemble a casino
Check out the demo version of a casino!
Go to demo