Online Casino Optimisation Using AI: Security and Cost Effectiveness

The growth of the online gambling field in the next few years is often attributed to the use of artificial intelligence. The neural network makes iGaming sites better, more convenient, and safer. AI programs are responsible for protecting the resource perimeter, verifying punters, generating recommendations, and other tasks.

Smart Money describes the benefits that an entrepreneur receives after the introduction of AI tools into an online casino.

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What is Artificial Intelligence?

AI is a system or machine that can imitate human behaviour, collect, and analyse information. It works like a mind: it learns itself and looks for non-standard solutions to various problems.

British scientist Harold Cohen is considered the founding father of AI programs. In 1973, he introduced the AARON invention, created within the walls of the Stanford Artificial Intelligence Laboratory. For over 40 years, the robot has gone through several modifications: from a drawing turtle to a complex mechanical arm.

Nowadays, neural networks can not only beat a person in chess but also conduct an expert assessment of art objects or create innovative systems for data protection. The scope of applying AI is quite diverse — from finance and cargo transportation to insurance and gaming.

According to the Harvard Business Review, the gambling area uses AI to:

• improve the security of an amusement site or a land-based hall — 44%;
• eliminate technical problems — 41%;
• automate gambling portal and offline club management — 34%;
• improve customer experience and enter new areas — 34%.

Analysts from ResearchAndMarkets.com predict that by 2027 the size of the online gambling market will reach $125.6 billion. The introduction of information technologies, including AI, will play a key role in the capitalisation of the industry.

How Artificial Intelligence Controls the Work of Online Casinos

The main options for using AI programs are as follows:

The Improvement of Gaming Site Security

The high safety of online casinos is one of the main conditions for obtaining permission.

Regulators put forward strict requirements for licence applicants. These are fraud prevention, support for fair and transparent play, prompt identification of customers, etc. The introduction of AI instruments will help operators cope with these tasks.

Let us consider how advanced tools improve the safety of gambling start-ups:

The Simplification of Business Processes

Most of the operator’s routine tasks can be automated with the help of AI. The followings procedures are significantly streamlined:

• registration on the site;
• the acceptance of deposits;
• the withdrawal of prize money;
• the accrual of bonuses;
• the formation of detailed analytics on key parameters of casino activity, etc.

Gaming sites, in which all these processes are automated using neural networks, get a significant advantage in a highly competitive market.

The entrepreneur does not need to control and check every action manually (for example, whether the money reached the hosting provider and the gamer received the bonus, etc.).

The operator saves time and money, which can be redirected to strategic business development.

Improved Customer Experience

The use cases for AI are as follows:

1. The creation of a game recommendation package. Smart platforms work on the Netflix principle. They study and analyse the previous experience of customers (the games they view, their favourite developers, etc.). Based on the info received, the programs offer gamblers the most personalised options. A similar solution was released by the British provider 888 Holdings back in 2019. Its proprietary Orbit platform is characterised by super-fast loading time, a huge catalogue of AI offers, and a game recommendation system.
2. Cost control. Punters can turn on the option of tracking their transfers to manage their funds more efficiently and not exceed the casino deposit limits. AI programs create budgeting plans based on previous customer experience. Thanks to this, users feel more comfortable and control their finances better.
3. Improved quality of service. AI bots take care of communicating with clients and solving all issues related to registration and verification, account replenishment, and withdrawal of money. Programs can give recommendations and inform users about new promotions and available bonuses. The key benefit is 24/7 availability.

Marketing Optimisation

An advertising campaign will be of great benefit to the operator if a neural network is used.

AI helps to classify customers according to preferences and sends individual offers to each selected category (games, tournaments, discounts, promotional codes, etc.).

The use of advanced instruments allows operators to tailor a marketing campaign to the requirements of the target audience to get the most out of the money spent on advertising.

The Main Things about the Introduction of AI in the Gaming Industry

Gambling is a high-tech sector that is no stranger to innovation.

• Artificial intelligence plays a crucial role in the capitalisation of the gambling market. The scope of using AI is diverse. These are the security of a gaming site, customer service, casino promotion, automation of routine tasks, etc.
• The neural network improves the security of a gambling portal due to prompt verification, identification of problem gamers, scam prevention, risk management of payments, and protection of the online casino perimeter.
• AI programs improve customer experience. Artificial intelligence can create game recommendations and control the expenses of gamblers. In addition, AI is the basis of chatbots. They communicate with the audience, inform users about game novelties, and help them with registration and making a deposit.

Smart Money creates innovative iGaming products. You can order from us:

• Telegram casinos;
• portals with VR slots;
• Bitcoin casinos;
• White Label platforms, etc.

We also help our clients with licensing and marketing promotion of gambling projects, release HTML5 slots based on individual sketches, and install modern payment services.

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