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  • Instant Games: Prospects and Benefits of Their Connection at Smart Money

Instant Games: Prospects and Benefits of Their Connection at Smart Money

Updated 14.03.2021

This entertainment was one of the main trends of the 2010s, which successfully continued in the new decade. Users choose this type of online entertainment because it is cross-platform, has different genres and a simple connection procedure.

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History of Instant Games

In 2016, Facebook, the international IT giant, released the first set of mobile games (17 titles). They could be launched on Facebook Messenger alongside business correspondence or communication with friends.

“Fast games during breaks”, as the developers themselves positioned their product, received positive feedback from users of the social network. In 2 years, more than 2 billion visitors to gambling establishments have played instant games.

In 2018, Facebook programmers moved the entertainment from Messenger to the new environment: Facebook Gaming. At the same time, several international corporations (Samsung, Google) and popular manufacturers of casino solutions (IGT, Betfair, and Buffalo Studios) have released their versions of instant games.

Features of This Kind of Entertainment

The popularity of these products among players and the developers of content is growing every year.

Why Gamblers Choose Instant Games

Among the main reasons, we can name the following characteristics:

Fast launch

Users can play in the selected browser (Mozilla, Google Chrome, Opera) without the need to perform such actions as download, install, update, reboot, etc.

Excellent compatibility

Initially, the products were created for use on mobile devices but over time, developers have adapted these solutions to PCs, laptops, tablets, and other types of gadgets.

Games from Google, for example, work well on any hardware supported by the operating system of the same name

Large selection of products

The offered solutions resemble a lot of casual games but have slightly simplified gameplay and easier tasks.

Users are offered a wide variety of topics, such as adventures, history, cartoons, and space

Simple verification

Gamblers do not need to undergo multi-level authentication. To launch a game session, it is only necessary to confirm your profile on Facebook, Google or other platforms

Several game modes

Gamblers can play both for real and simulated money.

This option, for example, is implemented into the products of Facebook. The company has launched Facebook Credits (virtual funds) that can be used to participate in instant rounds, purchases goods via special applications, and enter premium subscriptions

Social orientation

Instant games are a great mechanism for interaction in social media. Users exchange messages and results of drawings, leave “likes”, and participate in joint missions and conferences

Promising Niche for the Developers

We recommend operators to offer this content for the following reasons:

  1. Low cost of the release. The main programming language is HTML5. It is an open-source environment with multifunctional tools. Everything you need to create interesting programs with bright colours is collected in HTML5 technology. This solution contains CSS cascading tables (for the creation of main commands), HTML markup language (for writing basic commands), JavaScript (for launching games). Developers do not need to rent the software or pay licence fees to use HTML5.
  2. Good feedback. The demand for instant games is growing rapidly. Companies that will be the first to occupy a promising niche will receive a huge increase in solvent customers.
  3. Excellent advertising opportunities. The solution is the best basis for SMM marketing. The return on launching advertising campaigns is quite high.

Popular Platforms with Instant Games

Instant casino games: popular platforms

This kind of entertainment is a promising sector since the niche is not occupied yet. Currently, just a few top companies have presented interesting and multitasking products:

Facebook Instant Games

The manufacturer was the first to offer a wide audience his instant games.

Their main characteristics are:

  • more than 50 solutions (new releases are made every 2–3 months);
  • multilingual and multicurrency environment (entertainment is available in more than 30 countries of the world, taking into account local currencies and language peculiarities);
  • excellent visualisation, including leaderboards and lists of available tournaments;
  • additional options (animated GIFs, secret conversations, funny emoticons, and video calls).

Among the popular developments from Facebook, we can name Words With Friends, Uno, Shuffle Cats Mini, Wordalot, ZooKeeper, 2020 Connect, and others.

Google Play Instant

In 2018, the IT giant — Google — released a collection of games for the Google Play Store (it also supports the Android OS). After some time, the company adapted the content to the iOS operating environment.

Popular games of the developer are Clash Royale, Bubble Witch 3 Saga, and many others. Interestingly, the platform includes not only Google products but also offers from other providers.

To distribute the content using Google, inexperienced gambling studios can file an application but the final decision is made by the company.

Samsung Game Launcher

The Korean manufacturer cooperates with several developers of the game content. FRVR Games instant entertainment is represented rather widely. Users can also launch Basketball FRVR, Drag Race, Gold Train, and other solutions of the provider.

Among the features of Game Launcher products, we can name:

  • an extensive set of tools (key lock, adjustment of notifications, video recording, screen capture);
  • high-quality visualisation of 3D content with the background sound;
  • adaptation of the design of games to the use on all Samsung devices (laptops, tablets, and mobile gadgets);
  • exclusive offers for Galaxy Store users.

The Main Things about Instant Games

Online casino instant games: key notions

  • Gamblers appreciate this type of entertainment due to its cross-platform interface, simplified verification procedure, options for interaction in social networks, original gameplay, and high-quality design.
  • The development of games with an instant outcome is based on HTML5 technology, which is convenient and cost-effective for casino providers. The ready-made products can be easily distributed with the help of SMM tools.
  • This kind of entertainment can be found on such virtual platforms as Facebook Instant Games, Google Play Instant, Samsung Game Launcher, and others.

Specialists of Smart Money will be glad to help you to connect instant entertainment from the industry-leading manufacturers. We cooperate with the best providers of HTML5 slots that will propel your catalogue of offers to the next level.

From us, you can also purchase high-quality tools for business scaling, projects under a franchise agreement and White Label scheme, ready-made turnkey products, casino scripts, and betting platforms.

Our contacts:

  • e-mail:
  • Skype:
  • Telegram: @spinwin
  • the feedback form.
Hans Adrian

Hans Adrian

B2b Gambling Business Advisor & Strategist

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