Bonuses on Gaming Sites: Accrual Rules, Personalisation, Wagers

The casino industry is a highly competitive niche. To attract as many customers as possible, receive a stable income, and be recognised, operators need to offer good incentives.

Experts of the Smart Money studio will explain why it is important to provide users with a bonus system and how to make it relevant in 2024.

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The Role of Rewards in the iGaming Sphere

Most often, these additional prizes are granted for performing predefined actions (for example, registration on a website) or achieving specific measurable goals (such as receiving 100 points).

All participants benefit from bonuses. Players obtain extra privileges when spinning the reels, and entrepreneurs attract a wide audience.

The first incentives in gambling appeared in the early 80s of the last century. At that time, mass production of electronic slot machines with another display began. It showed rounds, jackpots, and rewards that casino visitors were lucky enough to receive.

With the spread of the Internet in the late 90s and the development of the mobile entertainment segment, the bonus policy also changed. Today, operators offer different types of such options and include them in loyalty programs.

What Incentives Are Offered at Online Casinos

Let us consider the most popular solutions in the market.

Non-Deposit Rewards

To receive them, gamblers do not need to deposit any money. It is enough for them to follow the steps indicated on the website.

Ways to get such a gift:

1. Creation of an account. People need to register on the platform and enter personal details: full name, phone number, email, and place of residence. They will also need to come up with a nickname and password to log in.
2. Passage of the verification procedure. To confirm an account, users can just send scans of documents (for example, a passport or driver's licence). It is also possible to add a photo or video shot on a smartphone.
3. Subscription to the email newsletter. Customers agree to regularly receive notifications with information about upcoming tournaments, the latest gaming news, and other profitable offers.
4. Installation of the application on a personal device. Provision of a special app helps online casinos increase their client base and the level of the audience’s loyalty.
5. Inviting friends. Rewards for this action are very popular in the iGaming industry. To receive such gifts, operators must place a referral link, which users will follow to register on the website.

Non-deposit incentives can be offered in the form of one or more additional spins, free bets on table entertainment, or cash rewards. Most often, these are small sums.

Deposit Bonuses

They are related to account replenishment. The more money a customer contributes to the portal, the better reward they receive.

Options that are represented in such a category:

• A prize for the first online casino transaction. The payout size can be fixed (for example, $10) or expressed as a percentage of the top-up amount.
• A gift for the second replenishment and each subsequent deposit. It is usually paid in cash.

If the bonus is calculated as a percentage, then several restrictions can be applied to it. Thus, the coefficient cannot be 100% if a person transfers $500 or more.

Cashback

This is the most popular type of reward in gambling.

Entertainment resources can return:

• part of the total volume of bids placed on the website;
• the amount of lost bets.

The compensation size varies depending on the casino platform. Most often, operators offer a return rate of 2 to 5% at the beginning. Later, the indicator increases depending on the person’s achievements on the portal. High rollers receive the largest cashback, which motivates them to play even more.

Gifts in Competitions

The tournament format is interesting because it allows entrepreneurs to attract the maximum number of participants from different client groups. It is important to invite gamblers to compete with each other by launching the selected slots at a specified time.

The winner is awarded the biggest prize but those who were included in the Top 10 also receive a solid reward.

Customers can get:

• a certain sum of money;
• free rotations and re-spins;
• increased cashback;
• access to additional rounds, etc.

Promotional Codes and Special Offers

They include temporary drawings, unique bonuses, and other profitable options.

The iGaming platform can give away:

• tickets for thematic events (concerts, forums, or meetings);
• branded items (clothing, tableware, and accessories with the company’s logo);
• valuable gifts (household appliances and sports equipment with autographs of famous athletes);
• promo codes for discounts on affiliate websites, and much more.

Benefits of Rewarding Customers

Let us consider the main advantages of such an action:

1. Involvement of the audience. Bonuses are a form of promotional offer. They attract organic Internet traffic and increase conversion. Gamblers not only visit an online casino but also perform the necessary tasks. Usually, these are registration, account replenishment, and the launch of digital reels.
2. Client retention. Certain groups of players receive different types of incentives. For beginners, there are free spins and minimal cashback. Regular users and high rollers can count on access to premium products and solid compensation for lost funds. All this motivates the audience to stay on the gaming site longer.
3. Improvement of the image. Customers have great confidence in those resources that offer bonuses. Famous players also can become brand advocates if the enterprise generously rewards them. All this creates a good newsbreak and makes the company look better in the eyes of other market participants.
4. Promotion of selected solutions. The decision to add bonuses to a slot machine with low popularity quickly turns it into an extremely in-demand product. This is how operators can promote not only selected games but also entire collections of products. Young studios often provide additional incentives, which can be received by placing bets in online casinos.
5. Improvement of the advertising campaign. Bonuses are part of the marketing strategy of entertainment portals. They make promotional offers that are interesting and original. For example, it is possible to launch tournaments or quests with B2B partners. This makes the platform stand out from the competition.

For bonuses to bring real and measurable results, it is first necessary to segment the audience. Thanks to this, each client receives a reward that corresponds to their gaming habits and contribution to the online casino.

Wagering At Online Casinos

The term means the number of bets that a person must make before withdrawing the funds received. Operators can set additional requirements, such as the type of slot machine or the time it takes to regain money.

Today, incentives with wagers are presented on almost all gaming sites. Entrepreneurs use them for several reasons:

1. Protection from bonus hunting. Very often, attackers register on the portal with the goal of luring welcome payments and disappearing. The solution helps business owners filter out fraudsters and spend money only on real users interested in betting.
2. Increase in the duration of sessions. By fulfilling the wagering conditions, people stay on the website longer, can try new releases, and are actively involved in the gameplay.
3. Growth of liquidity. The described tool also has a positive effect on the turnover of funds in online casinos. Clients place additional bids and lose some money, thus increasing the operator’s margin.

Loyal wagering terms ensure fair and secure gambling. If the requirements are too strict, then it is easier for customers to give up their bonuses and go to competitors.

Legal Aspects of the Decision to Reward Players

Many European regulators are working to tighten such policies. In this way, they are trying to protect users from the development of ludomania, organise the accrual of gifts, and create a safe entertainment environment.

The most striking example is Sweden. Local entrepreneurs can spend 100 Swedish kronor ($9.43 equivalent) per client weekly. If the amount of remuneration exceeds the threshold level, a fine will be imposed.

A similar practice exists in Denmark, France, and other European countries. The German government also imposes restrictions on the number of free spins and their speed. In the United Kingdom, iGaming sites are prohibited from accepting deposits made via credit cards.

The Main Things about the Bonus System in the Gambling Niche

Incentives are an effective marketing trick and an element of a successful casino advertising strategy.

Key features of rewards:

• They are aimed at attracting and retaining customers. The advantages of such solutions include improvement of the image of the iGaming brand, popularisation of the selected slots, and configuration of communication channels.
• Non-deposit bonuses are the most in-demand in the entertainment industry. They are awarded to motivate users. People can also receive gifts for deposits or participation in tournaments, as well as promotional codes and other options.
• Legal aspects and procedures for calculating rewards vary depending on the country. Most often, operators supplement incentives with wagers. These are requirements that must be fulfilled before withdrawing prizes from a casino.

The Smart Money studio offers high-quality marketing services. From us, you can order promotion services for both young startups and experienced businesses.

We also offer the following solutions:

• turnkey platforms;
• White Label projects;
• unique HTML5 slots;
• payment systems;
• security software, and much more.

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