10 Reasons to Open Online Casinos in 2024: Invest in a Highly Lucrative Niche

The gambling field has been included in the list of the most profitable economic sectors for several years in a row. The sphere is growing due to several factors, including the vast geography of gamers, transparent licensing, easy scaling, and access to innovative technologies.

Smart Money has prepared 10 arguments in favour of launching an iGaming project in 2024.

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Positive Market Dynamics

The gambling sphere is one of the fastest-growing industries in the world. The industry provides many areas for investment, including online and offline casino segments, sports betting, poker, and others.

• H2 Gambling Capital, a company engaged in the gaming market analytics, expects that the capitalization of the field will reach $117 bln by 2025. By the end of 2022, this figure was $81 bln. It means that in just three years, the sector will grow by almost 50 %.
• The Internet media resource European Online Gambling notes that the European market will become the driving force of the entertainment environment. It accounts for 39% of global income. By 2025, this figure will also increase.
• The Asian and North American regions will play an important role in the capitalization of the sphere. They are interesting for investors due to the high popularity of gambling solutions (live content in Asia) and stable incomes among the population (the USA and Canada).

The positive dynamics of the gambling market is observed in all its sectors. Nevertheless, online casinos will show the largest revenue growth. Therefore, it is worth investing in these projects in 2024.

Transparent Licensing Procedure

Countries with developed economies have long legalised the gambling area, given their relevance and prospects. Most jurisdictions allowed online and offline segments. However, some countries let only land-based establishments operate.

The legalisation of the gambling field:

• brings a business out of the shadows;
• gives a positive cumulative effect on taxes and fees;
• helps to strengthen responsible gambling principles.

Most countries have developed a transparent licensing procedure with different requirements for operators, the costs of the document, and application processing terms.

In 2024, it is beneficial to open an online casino in the following offshore territories:

Active Introduction of Innovative Technologies

The gambling field is the best springboard for using modern IT tools. Any innovation is enthusiastically perceived by the audience. The interest of investors is also increasing.

In 2024, the technological achievements of the industry will be associated with the use of such solutions:

1. Blockchain. Entrepreneurs can use cryptocurrency as a means of payment or even create a Bitcoin casino from scratch. A ready-made gambling site is characterised by high security, easy access from anywhere in the world, and simplified payments with a minimum commission.
2. NFTs. Non-fungible tokens operate on the blockchain. However, unlike cryptocurrencies, they are the only ones of their kind. In the casino niche, these are games, characters, artefacts, functions of the main personages, bonuses, and other unique elements. Buying NFT slots is a great investment allowing entrepreneurs to earn in the future.
3. VR and AR. Virtual and augmented reality is being used to improve the user experience. The developers provide clear and high-quality visualisation that reminds visiting real IMAX cinemas. To rotate the reels in VR slots, special equipment is needed: glasses, helmets, and consoles.
4. Artificial intelligence. AI analysis is used to study customer preferences and form personalised offers based on them. Artificial intelligence also increases the effectiveness of marketing campaigns, improves casino risk management, and simplifies data collection and processing.
5. 5G. Super high-speed Internet is already available in many European, American, and Asian countries. It provides instant content launch without preloading, multiplayer mode, and prompt gambling platform updates. Thanks to 5G, the metaverse, a digital gaming space created based on real prototypes, is developing.

Convenient Automation of all Processes

One of the most popular innovations in the gambling market is the adjustment of chatbots based on messengers. Telegram, Viber, and other social networks are suitable.

The connection of a chatbot automates many routine tasks:

• attraction of new gamblers;
• communication with regular customers;
• acceptance of deposits;
• accrual and payment of bonuses;
• registration and verification of players.

In the gaming niche, a trend towards collaboration with B2B partners is observed. These are affiliates, software developers, and advertising companies. The integration of programs from third-party vendors is performed automatically. A new service can be added within a few minutes without changing the source code of an iGaming project.

Accessibility from Anywhere in the World 24/7

The launch of an online casino blurs the borders between countries and allows entrepreneurs to attract an audience from all over the world. Gamers like an instant connection to the system, honesty and transparency of sites, and quick withdrawal of funds to cards of any bank.

iGaming projects work around the clock. Online casinos offer 24/7 support. Thanks to this, gamblers contact consultants and solve problems quickly.

Clear and Understandable Work Strategy

The launch of an online casino consists of several stages:

• researching the market;
• obtaining a licence in the chosen jurisdiction;
• developing a gaming platform (backend) and site design;
• buying a domain name and renting hosting;
• ordering and integrating external components — payment services, security software, entertainment content, etc.;
• setting up additional platforms for making bets — a mobile version of a casino or a chatbot in a messenger;
• preparing the support service;
• choosing marketing strategy and advertising channels to promote a site.

Despite the presence of many business processes, the gambling industry gives a clear picture of launching an iGaming project. It is much easier to work following a well-established scheme. An even better solution is to order a ready-made turnkey online casino from us.

Comfortable Advertising of an iGaming Portal

Most effective popularisation tools are applicable in the gambling field:

• SEO promotion;
• social media marketing (SMM);
• targeted and native advertising, etc.

The operator can focus on one method or use several modern popularisation instruments at once. Much depends on the target audience of the gambling project and the country of operation.

The availability of advanced advertising tools allows a businessman to build an effective marketing campaign without overpaying. The entrepreneur receives new solvent traffic. It can be quickly converted into loyal customers.

Online casino promotion is characterised by good flexibility and manoeuvrability. Thanks to a huge selection of available tools (tables, graphs, AI analysis, etc.), the operator can change the site promotion vector at any time to achieve better conversion and traffic retention results. This approach is called performance marketing — the use of the proper tools at the right time.

Interaction with Affiliates

Partner marketing has proven itself the best in the iGaming niche.

The operator delegates the responsibility for attracting traffic to third-party companies or individuals. For their work, partners charge a fixed fee (according to the CPA scheme) or a percentage of the casino's profit (RevShare method).

The key advantage of affiliate marketing is the measurability of the finished result. The entrepreneur pays for the increase in conversion, the number of attracted leads, the growth of gambling revenue, and other metrics previously agreed upon in the contract. Thanks to this, the operator spends the start-up budget more efficiently and directs the released funds to strategic business development.

Independent Work

Many gamers and investors appreciated the advantages of online casinos only during the pandemic. When most land-based halls were closed, gamblers switched to the online sector and did not regret it.

The launch of an online casino gives an entrepreneur good manoeuvrability in terms of choosing:

• the desired target audience;
• the methods for promoting an iGaming project;
• settlement channels;
• the suppliers of games and additional casino software;
• the technologies used for site development.

The entrepreneur is completely independent in terms of choice. The main thing is to follow the rules of fair competition in the market, as well as comply with licensing conditions and responsible gambling principles.

Profitability of the iGaming Niche

The opening of an online casino in 2024 has lots of undeniable advantages. Operators invest in a highly lucrative, demanded, and legal field and receive a good reward for their work soon.

You can launch a successful iGaming project with Smart Money. We offer:

• turnkey online casinos for sale;
• the cooperation under a White Label agreement;
• the creation of a Bitcoin casino;
• the launch of a Telegram gaming start-up;
• assistance in obtaining a licence;
• iGaming project marketing;
• the development of HTML5 slots following individual sketches, etc.

The Main Things about the Advantages of Opening a Gambling Project

Smart Money gives 10 arguments in favour of creating an internet casino in 2024.

• The key advantage of such a decision is high profitability and stable growth of the entertainment market. The investments pay off within a few months after the launch of an iGaming site. However, a lot depends on the chosen jurisdiction and project implementation strategy.
• Online casinos are legal. Among the jurisdictions that have legalised the entertainment field, there are Malta, the UK, Lithuania, and other European countries. They offer transparent licensing terms and a minimal fiscal burden on businesses.
• The strengths of working in the gambling market also include the active introduction of innovative technologies, independent work, simple interaction with affiliates, the availability of various marketing methods, legal play from anywhere in the world, etc.

We will help you with the prompt launch of a gambling site, scaling the project, and bringing the internet casino to the top of the search query results.

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