Canadian gambling company Amaya Gaming Group, owing PokerStars and Full Tilt brands, has announced its decision to merge traffic of two poker rooms this spring.
This step will allow Amaya Gaming Group to increase traffic of its flagship poker-room and will provide users of both brands with even more friendly environment for playing. Moreover, this decision does not seem to be strange, as far as Full Tilt’s traffic has been decreasing for quite a long time, and according to PokerScout has slid to the 11th place in terms of this criterion. In general, Full Tilt has become the blind side of Amaya Gaming Group, and the company has found a way to get rid of it.
After the merger, when Full Tilt officially becomes PokerStars’ skin, according to Poker Industry PRO, the brand and the theme of virtual table will be the only things left from poker room’s software. It means that in practice games will be based on PokerStars software.
Besides that, players who have accounts on both poker rooms will have a single, combined account, giving access to Full Tilt as well as PokerStars. Players reward system will be represented by PokerStars VIP program that will take into account games from Full Tilt skin.
Merger of liquidity will cover both games for real money and poker for fun.
Amaya Gaming Group is planning to keep the famous series of online tournaments Full Tilt Online Poker Series (FTOPS), and in the future it will be available only for those playing though Full Tilt skin.
Rush Poker brand will be functioning as well, but it will share liquidity with Zoom poker from PokerStars.
Chief Manager of Full Tilt Dominic Mansour will remain on his position until the merger takes place. Afterwards he will get a new position. The majority of poker room staff will get new positions in IT department.
Amaya Gaming Group has no plans of selling Full Tilt platform.