Mobile Casino: Development of the Niche

Experts of the Smart Money studio will describe the prospects for the development of this type of gambling and tell you why it is so in demand among users.

Order service

The Role of the Concept in the Industry

Such solutions become more well-known growing every day. Just 10 years ago, many experts considered them to be a short-term trend but today it dominates the market. More than 50% of solvent traffic is gadget users, and their number is only increasing every year.

The history of mobile casinos began in the 2010s. At that time, several top developers (NetEnt, Microgaming, and Playtech) released software for smartphones and Apple devices. These were traditional 5-reel slots that could be easily launched.

Over time, other manufacturers picked up the trend. They presented advanced management systems and payment services for playing on compact gadgets.

According to statistics provided by the Market Research Future publication:

• At the end of 2023, capitalisation of the mobile gaming market was $69.7 billion. By 2032, this figure will be $173.9 billion. Experts predict that in just 8 years, the sector is expected to nearly triple. The average annual growth is going to be 12.1%.
• At the beginning of 2024, the share of this entertainment in North America was 28.5% or $19.8 billion. In 8 years, this figure will be $76.5 billion or 44% of the GGR. The continent is going to turn into a leader in this field thanks to the legalisation of digital games for money in many US states.
• The share of the mobile segment in global gambling is 52%. By 2032, gadgets will already generate 70% of all Internet traffic in the world. The main indicators of growth will be comfortable and uninterrupted gameplay, the increasing smartphone adoption, synchronisation with social networks, and much more.

It is safe to say that the niche is becoming the future of the entertainment sphere. The concept also has its unique trends and directions, which makes it more versatile and attractive to investors.

Technologies in Mobile Casinos

The implementation of IT solutions is the driving force of digital apps. Thanks to them, the market is actively growing and developing, the user experience is improving, and the profitability of startups is increasing.

Artificial Intelligence

The term AI can be explained as systems and programs that are capable of imitating the behaviour of people, collecting, processing, and analysing information, as well as self-learning and improving. Such services are replacing human employment in many areas of the economy, including iGaming.

In the mobile sphere, the technology is used in several directions:

1. Increased security. AI makes it easier and faster to identify customers by using biometrics. Casino visitors can be recognised thanks to fingerprints, voice samples, and 3D photographs. This ensures 100% identification and reduces the possibility of theft and disclosure of client data. It is much easier to carry out biometric verification in a mobile casino compared to desktop sites, so this area will continue to actively develop.
2. Improved user experience. In this case, AI services work like Netflix. They analyse the people’s preferences (types of entertainment, strategies, sizes of bets, and available bonuses) and create lists of recommendations. The catalogue of offers contains only content that will definitely interest players.
3. Automation of routine tasks. Chatbots work based on artificial intelligence. Virtual assistants provide advice on a wide variety of issues, from registration to withdrawal of prize money.
4. Prevention of gambling addiction. AI programs can track and analyse behavioural patterns that indicate the risks of ludomania. These are too long sessions, playing at night, and other signs that can help operators identify a potential addict and prevent the spread of the disease.

5G and 6G Internet Connection

While mobile iGaming platforms operate on 5G, large IT concerns are actively testing a new generation wireless network. Mass implementation of 6G is expected in 2028–2030 based on 6G/NET-2030 telecommunications standards.

Top Asian companies (Huawei, Samsung, and Xiaomi) have already announced the production of equipment with such technology. These are smartphones, tablets, and smartwatches that will support smooth gaming and provide a futuristic user experience.

The Government of India presented its pilot projects in this field together with local FinTech companies. One of the fastest-growing economies in the world has announced the launch of its 6G network, thus replacing the fifth generation of mobile communications.

Such statements look very promising, given the upcoming legalisation of entertainment for money in this country.

Mobile platforms with 5G and 6G have instant content playback, quick response to audience requests, and an improved quality of services.

VR

The popularisation of this technology among mass consumers depends on how quickly top companies will start producing low-end equipment. These are glasses, helmets, and headsets for VR casinos.

Currently, inexpensive products are offered by:

• Samsung;
• HTC;
• Oculus;
• Shinecon;
• Sony, and other brands.

Branded VR solutions are perfectly integrated into the operation of PCs but playing on mobile phones still raises questions. It is all about the dimensions of the equipment.

For quick synchronisation with gadgets and good experience, a VR headset must be compact, lightweight, and manoeuvrable. This is what will make spinning the reels on smartphones as pleasant and convenient as possible.

The realistic experience provided by virtual reality technology is actively used in other genres of mobile casino entertainment. These are arcades, multiplayer fishing games, and live solutions. With a single touch, punters can turn over cards, drop the chips, and push back chairs in a virtual gambling hall.

Messaging Services

Synchronisation of mobile casinos with instant messengers has many advantages:

• an increase in the coverage of the audience, including the millennial generation;
• marketing efficiency improvement;
• enhancing communication with customers;
• facilitation of the collection and analysis of information about the habits and preferences of users;
• introduction of new interaction functions.

Integration with instant messengers simplifies the verification of users, making this process faster, safer, and more understandable for the audience. If players have a profile on Facebook, Instagram, and other social networks, they do not need to register in the entertainment application again.

It is enough to confirm the already provided information, as well as consent to the collection and processing of personal data.

Messaging services can be used to launch innovative iGaming platforms. The Telegram casino can be a perfect example.

The website has many advanced features, ensures comfortable placement of bets, and has a high level of security. In addition, the app’s administration has a positive attitude toward legal gambling and allows advertising of betting services, including effective targeting on social networks.

Mobile Casino Content

Traditional 5-reel slots are the most popular options among gadget owners. Players prefer fruit-themed products, as well as games about animals, myths, fairy tales, adventure, and other interesting solutions.

On mobile websites of this type, the quality of graphics and sound often comes to the fore. Thus, even the most advanced mechanics may not resonate with the audience if they are incorrectly reproduced on personal devices.

Providers must consider many aspects:

• parameters of the smartphone used (screen resolution, amount of RAM);
• size of the game grid (number and height of reels, as well as the presence of sliding objects);
• support for different rotation modes;
• availability of innovative functions.

All elements must be drawn as efficiently and realistically as possible, taking into account the size of the screen and the power of the gadget.

Multi-user fishing options, arcades, and puzzles are extremely in demand. Hypercasual products are also gaining popularity: the number of their downloads grew by 14% at the end of 2023.

It is safe to say that such options have become one of the main trends in the field of mobile entertainment.

This model combines several elements of classic business strategies:

• simple mechanics that require little cognitive effort;
• improved functionality (character collections, rounds, access levels, and VIP bonuses);
• hybrid monetisation strategies (bets using real funds, interstitials, rewarded ads);
• low content production costs.

Mobile crash games are also quite popular. Their main feature is the acceptance of bets and payout of prizes in cryptocurrency. Players can use Bitcoins, Litecoins, Ethereums, Trons, and other tokens.

This type of content includes the Provably Fair option. It is based on cryptography algorithms and ensures that the outcome of all rounds is transparent.

Crash entertainment is complemented by effective social functions. The lion's share of products supports multiplayer mode and has a built-in chat for customers to communicate and share their experiences. Such solutions also have leaderboards, guilds, social media integrations, and other attractive options.

Growing Penetration of Smartphones

The expansion of mobile gambling largely depends on the use of gadgets in the world. This is affected by many factors, including the population’s purchasing power, access to 4G and 5G, as well as the release of budget technology, and the introduction of innovations.

The Statista online publication revealed the following data:

• The volume of the global smartphone market is 323.2 million units of equipment. Over the years, the creation of gadgets increased by 7%. Samsung will remain the leading manufacturer in the world. It is followed by Apple, Huawei, Xiaomi, OnePlus, and other companies.
• At the beginning of the year, the number of smartphone users was 4.883 billion people. Experts predict that from 2024 to 2029, the number of gadget owners in the world will increase by 30.6% and reach 6.4 billion.
• The number of personal gadget owners in China is 1.5 billion people. This is more than in any other country. India takes second place with 659 million active users, and the USA ranks third with a figure of 276.14 million. America has the highest penetration rate: 81.6% of the population has at least one personal device.

The demand for mobile casinos largely depends on the growing smartphone indicators in the region. Asia takes the leading position here.

China, India, Indonesia, Pakistan, Japan, and some other countries have a huge number of people who have such gadgets. Another nuance is that not all jurisdictions have yet legalised virtual gambling. The Indian market has the best prospects since many local states have already allowed the operation of mobile apps that offer entertainment for money.

Africa and Latin America are the regions where the number of smartphone owners exceeds those of desktop computer users. About 57–75% of adults watch news and communicate via instant messengers every day.

In Africa and Latin America, there is also a high level of cellular communication development, which directly affects the popularisation of gambling on personal devices.

The Main Things about the Future of the Mobile Sector

Entertainment for money on gadgets is a very profitable business niche.

Key features of the concept:

• The advantages of such solutions include comfortable and continuous play, 24/7 availability, and wide functionality. Mobile gaming apps can be seamlessly integrated with instant messengers, improving the user experience and increasing audience engagement.
• The progress of this kind of casino depends on the introduction of technologies. These are AI, VR, and next-generation Internet communications.
• The future of mobile entertainment is associated with new genres of games. These are multiplayer fishing, crash, and hypercasual options. Customers also like traditional 5-reel slots and live dealer products.
• The growing penetration of smartphones is a global trend that is affecting the popularisation of mobile apps. The largest increase in the number of users is predicted in Asia, Africa, and Latin America.

The Smart Money studio offers turnkey online casinos, White Label platforms, sportsbook software, lotteries, live resources, and other solutions.

From us, it is also possible to order the following useful services:

• development of HTML5 slots based on individual sketches;
• security software installation;
• assistance in obtaining a licence;
• supply of equipment for land-based locations;
• promotion of iGaming projects, and much more.

Order service